The world’s #1 fashion trend forecaster.
By predicting the trends of tomorrow, WGSN Fashion helps the world’s largest retailers, brands and manufacturers lead with confidence.
Long-term consumer trends, new and breaking trends, global street style images and live reporting from trade show floors.
- Early concepts for colour, material and style
- Commercial collections for key retail drops
- Buyer’s guides backed-up and validated by data
- Royalty-free prints, graphics and CAD designs
15 Product Categories
WGSN employs global specialists and local trend-spotters in every major product category to ensure our insight and trends are accurate and actionable.
- Materials & Textiles
- Prints & Graphics
The definitive guide for buyers, built around planning cycles. We deliver phasing plans, product checklists, and mix charts to help you know what to buy, when to buy it, and when to stop.
- Strategy guides for the season ahead, including key themes and industry leaders
- Product updates to help you adapt your core offerings for the season ahead
- Sales-based recommendations for where to invest and where to pull back
- Data backed newness reports including key items, details, colours, fabrics and patterns
One of the most extensive image libraries in fashion with more than 25 million searchable hi-res images. A raft of filters enables you to pinpoint your search while intuitive tools allow you to sort and share your images with ease.
- 25 million hi-res, zoomable and searchable images
- 2,500+ industry-specific keywords for filtering your results
- Catwalks, retail windows, in-store displays, trade shows, street style and vintage
Design Tools & Resources
Market-leading tools to help you design and plan your range with ease.
- Never miss a thing with The Feed, a stream of trends curated by our experts three times a day.
- Plan your buying trips with City by City guides – the top places to see and things to do in every major city
- Build your own colour palettes, choose from Pantone, CSI, NCS, CNCS, Coloro and Archroma libraries
Top Line Growth
WGSN’s intelligence enables better decision-making from concept to creation improving profitability and driving top-line growth. Over 93% of executives agree that WGSN Fashion has yielded a direct improvement to their business, specifically by:
- Validating their product direction
- Saving them time and improving productivity
- Strengthening collaboration and information sharing
- Informing new product lines or extensions
Meet the experts
Director, Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.
An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.
Head of Colour
Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.
Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.
Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.
Head of Materials, Knit and Textiles
Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.
Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.
Helen loves cats, crafts, ceramics and the countryside.
Head of Research
Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.
Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.
Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.
A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.
Head of Womenswear
Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.
Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.
Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for Vogue.it and Missoni.
Head of Retail & Buying
Sidney taps into her vast retail experience to condense product trends, retail data and consumer insights into actionable directives for clients. Her extensive domestic US travel informs her analysis, always looking to the next ‘it’ city for inspiration. She has a strong understanding of retail outside of the coastal bubbles and serves the needs of the mass market first and foremost.
Over the past 8 years, Sidney has spoken on countless trade show panels, podcasts and seminars about the current state and future of retail.
In her spare time, Sidney scours thrift stores across the nation for hidden gems.
Head of Kidswear
Erin has over a decade of experience in brand strategy, design development and distilling market trends into actionable insights and forecasts. With a background in design at Target, Aeropostale and Dickies, she understands brands’ needs from both a design and strategy perspective, including data-driven analytics, retail planning and licensing.
Erin is in demand as a keynote speaker and presents her insights across our social and video platforms. She has been featured in Drapers, Hooligans, Earnshaw’s and Pirouette.
A health enthusiast, Erin is passionate about sustainability and looks for recipes to create a more natural way of life.
Senior Strategist, Prints & Graphics
As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.
After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.
With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.