The world’s #1 fashion trend forecaster.
By predicting the trends of tomorrow, WGSN Fashion helps the world’s largest retailers, brands and manufacturers lead with confidence.
Long-term consumer trends, new and breaking trends, global street style images and live reporting from trade show floors.
- Early concepts for colour, material and style
- Commercial collections for key retail drops
- Buyer’s guides backed-up and validated by data
- Royalty-free prints, graphics and CAD designs
15 Product Categories
WGSN employs global specialists and local trend-spotters in every major product category to ensure our insight and trends are accurate and actionable.
- Materials & Textiles
- Prints & Graphics
The definitive guide for buyers, built around planning cycles. We deliver phasing plans, product checklists, and mix charts to help you know what to buy, when to buy it, and when to stop.
- Strategy guides for the season ahead, including key themes and industry leaders
- Product updates to help you adapt your core offerings for the season ahead
- Sales-based recommendations for where to invest and where to pull back
- Data backed newness reports including key items, details, colours, fabrics and patterns
One of the most extensive image libraries in fashion with more than 25 million searchable hi-res images. A raft of filters enables you to pinpoint your search while intuitive tools allow you to sort and share your images with ease.
- 25 million hi-res, zoomable and searchable images
- 2,500+ industry-specific keywords for filtering your results
- Catwalks, retail windows, in-store displays, trade shows, street style and vintage
Design Tools & Resources
Market-leading tools to help you design and plan your range with ease.
- Never miss a thing with The Feed, a stream of trends curated by our experts three times a day.
- Plan your buying trips with City by City guides – the top places to see and things to do in every major city
- Build your own colour palettes, choose from Pantone, CSI, NCS, CNCS, Coloro and Archroma libraries
Top Line Growth
WGSN’s intelligence enables better decision-making from concept to creation improving profitability and driving top-line growth. Over 93% of executives agree that WGSN Fashion has yielded a direct improvement to their business, specifically by:
- Validating their product direction
- Saving them time and improving productivity
- Strengthening collaboration and information sharing
- Informing new product lines or extensions
Meet the experts
Director, Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.
An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.
Head of Colour
Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.
Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.
Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.
Head of Materials, Knit and Textiles
Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.
Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.
Helen loves cats, crafts, ceramics and the countryside.
Head of Research
Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.
Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.
Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.
A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.
Head of Catwalks
Lizzy is a seasoned creative leader in design and forecast, and has extensive experience at a retail level, making her an unrivalled expert when it comes to overseeing WGSN’s comprehensive coverage of global catwalks and womenswear trends.
Having worked internationally as both a trend and design director at Nordstrom, Sears, Spiegel and Coles Myer, Lizzy has honed a natural ability to recognise what makes a product commercial throughout her career.
When not poring over catwalk collections, Lizzy tends to the roses in her garden or jogs through country lanes in Somerset, where swans and deer are her closest neighbours.
Head of Womenswear
Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.
Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.
Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for Vogue.it and Missoni.
Data Analyst, Fashion
As part of the WGSN Data Team, Nicole is detail obsessed and specialises in providing actionable insights from the latest xatwalk shows as well as product performance and trend analysis for the fashion industry.
Pairing her academic background in economics with experience in fashion merchandising and buying, Nicole offers focused, data-driven analyses so customers can make informed product decisions. Prior to joining WGSN, she worked for retailer TJX Canada.
In her free-time, Nicole exercises her competitive drive to enjoy a tennis match or fitness class.
Head of Menswear
With over 20 years of menswear industry experience, Volker specialises in seasonal colour and style directions that provide market context and inspiration for clients to create impactful product ranges. He is obsessed with contemporary design and the global cultures that drive creativity and innovation.
After graduating from the Royal College of Art, Volker worked as a designer for premium UK and international brands. A seasoned speaker, he has presented for brands and trade shows and serves as a judge for Graduate Fashion Week.
Volker is an avid photographer and cyclist, always looking for the next great image and scenic climb.