The world’s #1 fashion trend forecaster.
By predicting the trends of tomorrow, WGSN Fashion helps the world’s largest retailers, brands and manufacturers lead with confidence.
Long-term consumer trends, new and breaking trends, global street style images and live reporting from trade show floors.
- Early concepts for colour, material and style
- Commercial collections for key retail drops
- Buyer’s guides backed-up and validated by data
- Royalty-free prints, graphics and CAD designs
16 Product Categories
WGSN employs global specialists and local trend-spotters in every major product category to ensure our insight and trends are accurate and actionable.
- Materials & Textiles
- Prints & Graphics
The definitive guide for buyers, built around planning cycles. We deliver phasing plans, product checklists, and mix charts to help you know what to buy, when to buy it, and when to stop.
- Strategy guides for the season ahead, including key themes and industry leaders
- Product updates to help you adapt your core offerings for the season ahead
- Sales-based recommendations for where to invest and where to pull back
- Data backed newness reports including key items, details, colours, fabrics and patterns
One of the most extensive image libraries in fashion with more than 25 million searchable hi-res images. A raft of filters enables you to pinpoint your search while intuitive tools allow you to sort and share your images with ease.
- 25 million hi-res, zoomable and searchable images
- 2,500+ industry-specific keywords for filtering your results
- Catwalks, retail windows, in-store displays, trade shows, street style and vintage
Design Tools & Resources
Market-leading tools to help you design and plan your range with ease.
- Never miss a thing with The Feed, a stream of trends curated by our experts three times a day.
- Plan your buying trips with City by City guides – the top places to see and things to do in every major city
- Build your own colour palettes, choose from Pantone, CSI, NCS, CNCS, Coloro and Archroma libraries
Top Line Growth
WGSN’s intelligence enables better decision-making from concept to creation improving profitability and driving top-line growth. Over 93% of executives agree that WGSN Fashion has yielded a direct improvement to their business, specifically by:
- Validating their product direction
- Saving them time and improving productivity
- Strengthening collaboration and information sharing
- Informing new product lines or extensions
Meet the experts
Director of Footwear and Accessories
With over 10 years experience in design, trend forecasting and product development, Claire has a diverse resume spanning consultancy projects with Swarovski, Pandora, Next and Topman and analyzing trends for both WGSN and Stylesight. Claire directs all content for womenswear and Menswear and has an in -depth knowledge of the international commercial market and a strong understanding of how big ideas can shape the future.
Editor, Footwear & Accessories
Dan joined WGSN as Editor of Footwear and Accessories from freelancing as a Footwear Designer. Dan has an array of knowledge in formal, casual and sport footwear design as well as colour and material and product development skills. Previous roles include working for premium sport brand Lacoste where he worked as the trend designer creating directional and commercial footwear for global markets. Dan often travelled to Asian factories to develop the collections, seeing the designers through from start to finish.
Associate West Coast Editor
Lourdes graduated from FIDM in downtown Los Angeles and has been working with denim and casualwear since 2006. Denimhead (early 2000s denim forecasting service that no longer exists) was her first real dig into denim and the industry and spent 7 years of her time devoted to denim research/forecasting denim trends and CAD sketching. She rose through the ranks and eventually became senior editor there. In 2011 Denimhead Company was acquired by WGSN and Lourdes continued on-board at Denimhead as well as working alongside and supporting the WGSN denim team. As of January 2015 Denimhead was merged with WGSN and it was then where she job-shared between the WGSN teams (denim, retail & buying, city by city, tradeshows and street style). Lourdes is the LA expert and has a really strong handle and eye for the US denim market, she owns the LA-based retail coverage well.
Senior Editor, Denim
Samuel brings a wealth of specialist knowledge to the WGSN Denim Team having spent the last 5 years tracking global denim and youth trends. Previously with Stylesight, Samuel is a well known and highly regarded contributor and industry spokesperson on denim trends across traditional and social media including Vogue, Hypebeast and The Guardian. Throughout the year Samuel travels to all major denim cities around the globe, as well as emerging regions, to feed into his reporting for WGSN, he also heads up the WGSN denim blog, reporting on his travels, inspirations and industry experts that he meets along the way.
Senior Editor, WGSN Instock
Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Senior Editor of Instock, WGSN’s retail analytics platform, Nivindya contextualizes data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, merchandising concerns and competitive know-how.
Senior Editor, Active
Both an experienced performance sports designer and trend forecaster, Yvonne has a special passion for colour and consumer insights for the active market. Since graduating from London College of Fashion, Yvonne has gained 10+ years of experience, working for sportswear brand Ellesse, outdoor footwear specialist Merrell and trend and design consultancies, delivering actionable projects for retail clients.
Head of Fashion
Catriona Macnab, Head of Fashion at WGSN, is a creative trend forecaster and is based at WGSN’s office in London. Macnab joined WGSN 12 years ago, fostering WGSN’s authority in trend futures across the fashion and creative industries. Macnab leads a team which advises fashion and design companies from luxury groups to multi-national stores and specialist brands on what is coming next in areas such as colour, fabric and style.
Head of Retail & Product Analysis
Francesca Muston heads WGSN's Retail & Product Analysis team, providing comprehensive analysis across all product areas, including insight into exactly how items are hitting shop floors. Focusing on key products, colours and styling directions, the team also reports on VM trends, international trade shows and city guides tailored for professional travel.