The world’s #1 fashion trend forecaster.
By predicting the trends of tomorrow, WGSN Fashion helps the world’s largest retailers, brands and manufacturers lead with confidence.
Long-term consumer trends, new and breaking trends, global street style images and live reporting from trade show floors.
- Early concepts for colour, material and style
- Commercial collections for key retail drops
- Buyer’s guides backed-up and validated by data
- Royalty-free prints, graphics and CAD designs
15 Product Categories
WGSN employs global specialists and local trend-spotters in every major product category to ensure our insight and trends are accurate and actionable.
- Materials & Textiles
- Prints & Graphics
The definitive guide for buyers, built around planning cycles. We deliver phasing plans, product checklists, and mix charts to help you know what to buy, when to buy it, and when to stop.
- Strategy guides for the season ahead, including key themes and industry leaders
- Product updates to help you adapt your core offerings for the season ahead
- Sales-based recommendations for where to invest and where to pull back
- Data backed newness reports including key items, details, colours, fabrics and patterns
One of the most extensive image libraries in fashion with more than 25 million searchable hi-res images. A raft of filters enables you to pinpoint your search while intuitive tools allow you to sort and share your images with ease.
- 25 million hi-res, zoomable and searchable images
- 2,500+ industry-specific keywords for filtering your results
- Catwalks, retail windows, in-store displays, trade shows, street style and vintage
Design Tools & Resources
Market-leading tools to help you design and plan your range with ease.
- Never miss a thing with The Feed, a stream of trends curated by our experts three times a day.
- Plan your buying trips with City by City guides – the top places to see and things to do in every major city
- Build your own colour palettes, choose from Pantone, CSI, NCS, CNCS, Coloro and Archroma libraries
Top Line Growth
WGSN’s intelligence enables better decision-making from concept to creation improving profitability and driving top-line growth. Over 93% of executives agree that WGSN Fashion has yielded a direct improvement to their business, specifically by:
- Validating their product direction
- Saving them time and improving productivity
- Strengthening collaboration and information sharing
- Informing new product lines or extensions
Meet the experts
Vice President, Lifestyle
Chris has exceptional knowledge of product innovation and the role data and creativity plays in future strategies. He leads a team of strategists, analysts and trend forecasters to deliver actionable content, analysing shifts in consumer behaviour and how it drives product design and experiences.
An accomplished trend forecaster and graphic designer, Chris has worked across the fashion industry for 26 years, presenting and consulting for brands, retailers and manufacturers across the world. His experience includes roles at Tommy Hilfiger and MTV Europe.
A lover of extreme sports, Chris spends his time snowboarding or downhill mountain biking.
Vice President, Content
Catriona’s strategic vision enables WGSN’s continued growth into new markets and verticals. During 16 years of service, she has represented the company at key business events and was behind the launch of many of our successful new products.
Catriona began her career as a textile designer, studying at the Royal College of Art in London. She then moved into global trend forecasting, specialising in fashion, textiles, interiors and brand licensing.
After several years’ trend-forecasting, she was hired to shape fibre innovation and marketing, joining one of the world’s most recognised fibre brands, The Woolmark Company.
Director, Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.
An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.
Head of Materials
Helen enables creative teams to translate future concepts into material realities. Her training and background are rooted in materials and textiles and she has 25 years’ experience working with brands across Europe and Asia. Helen creates direct connections between future concept and commercial product, enabling WGSN clients to stay ahead in an ever-changing competitive landscape.
Senior Editor, Accessories & Footwear
Ella graduated with a BA (Hons) in accessories design and development from the esteemed Cordwainers College and cut her teeth with industry leaders Chloé and Vivienne Westwood. She first joined WGSN in 2010, and now rejoins the team following a role at luxury British brand Sunspel. As Senior Editor of the Footwear and Accessories team, Ella plays a pivotal role in delivering forward thinking insight that spans close to season catwalk analysis through to future trends, helping our footwear and accessories subscribers to stay ahead of the curve, without compromising on commercial appeal.
Director of Catwalks
A seasoned creative leader in the global design and retail industry, Lizzy oversees WGSN’s comprehensive catwalk coverage and womenswear analysis. She's worked in trend and design director positions at Nordstrom, Sears, Spiegel and Coles Myer Retail, where she was responsible for developing commercial product, specializing in women's apparel, trend, colour and product development.
Director of Retail & Buying
Sara graduated with a BA (Hons) in Fashion Styling and Photography from London College of Fashion and has worked as a photographer for publications such as Vogue.it. As Director of Retail & Buying, Sara heads up WGSN's What’s In Store directory, and compiles key reports such as seasonal buyers briefings.
Director of Menswear
Volker joined WGSN as head of Menswear from global brand Timberland, bringing with him a wealth of knowledge of the industry across design, trend forecasting and product development. His role as senior designer included research and design for the Timberland Boot Company and mainline apparel collections for Europe and Asia.