Daily insights on your brand against competitors, through the eyes of your consumer

Identify underlying patterns that are affecting consumer demand, brand perception, experience measures, competitive activity and behavioural segmentation through the most in-depth consumer survey in the fashion industry.

We offer two distinct products that dovetail to give our clients the competitive edge.

Daily Consumer Survey

  • 17,500 interviews a month (c.550) per day
  • Covers all US, UK & DE consumers, aged 16-74.
  • Interlocking quotas set at a daily, weekly and monthly level; by age, gender, region & socio-economic group to ensure national representation.
  • 150+ measures asked across 200 fashion retailers
  • Engaging 16-18 minute questionnaire, which can be completed on all devices (including smartphones)
  • Respondents permitted to complete the survey a maximum of twice a year

Want to know more? Contact Sarah Murphy, Brand Insight Director – Sarah.Murphy@wgsn.com 

Bespoke Quantitative Research

  • Access to panels globally
  • Ability to isolate key target audiences
  • Typically 10-15min surveys — interviews conducted in local language and findings translated into English
  • Retail analyst and sector expertise, to design and interpret research in context
  • Actionable insights and recommendations given, depending on scope of project
  • Final presentation provided in PowerPoint and video (voxpops)

Want to know more? Contact Sarah Murphy, Brand Insight Director – Sarah.Murphy@wgsn.com 

Meet the experts

Andrea Bell

Director, Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Sarah Murphy

Brand Insight Director, Mindset

Sarah is passionate about empowering clients with accurate, up-to-the minute data. As Brand Insight Director, she contextualises quantitative consumer data to deliver strategic insights on consumers, brand health and image.

With over 15 years of experience in market research, Sarah provides clients with valuable data and research to give them a competitive edge in their industry. Fascinated by the numbers behind business performance, she identifies key challenges and opportunities to drive growth.

Sara Gaspar

Head of Data Analysis

Sara's data expertise combined with trends knowledge built over five years at WGSN gives her a powerful blend of maths and creativity.

Sara leads a team of data analysts with an objective to extract value from cross-business data to provide insights on trends, product performance and market dynamics. They help clients make actionable, data-informed decisions across multiple verticals, such as WGSN Fashion, Beauty, and Food & Drink.

A lifelong learner, Sara is furthering her background in economics, statistics, and fashion buying and merchandising with an MSc in applied statistics to continue to bring world-class statistical analysis to WGSN.

Nivindya Sharma

Retail Data and Insights Director, Mindset

Nivindya’s keen understanding of consumer behaviour, expertise in data analysis and fashion knowledge underpin her role at WGSN. She contextualises retail data with consumer insight and socio-economic developments to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how.

Nivindya has presented and consulted for clients spanning fashion to financial services, advising on trading, product and business challenges.

“Nourish your stomach, nourish your soul” is Nivindya’s motto. An enthusiastic cook, she likes to experiment with obscure cuisines and ingredients in her spare time.

Nicole Turcot

Data Analyst, Fashion

As part of the WGSN Data Team, Nicole is detail obsessed and specialises in providing actionable insights from the latest xatwalk shows as well as product performance and trend analysis for the fashion industry.

Pairing her academic background in economics with experience in fashion merchandising and buying, Nicole offers focused, data-driven analyses so customers can make informed product decisions. Prior to joining WGSN, she worked for retailer TJX Canada.

In her free-time, Nicole exercises her competitive drive to enjoy a tennis match or fitness class.

Jack Shipway

Lead Data Scientist

Jack's computer science degree fuels his desire for best-in-class data engineering and cutting-edge analytics, enabling WGSN to better serve increasingly data-thirsty clients.

Three years at our parent company Ascential provided Jack with the tools and support network to effectively ply his trade in WGSN's Data & Insight team, where he aims to instil a revolutionary approach to using data much closer to the frontline.

In his spare time, you will doubtless find Jack in one of two places: dominating London's five-a-side soccer scene, or sampling some of the city’s finest watering holes.

Diana Teodorescu

Data Analyst, Mindset

Diana is responsible for analysing and interpreting everything number-related to give clients actionable data-led insights and recommendations for navigating an evolving and crowded market. She has extensive experience in the fashion industry, including merchandising and retail planning.

Since joining WGSN, Diana has undertaken numerous projects, ranging from consumer behaviour to retail market movements.

Diana’s interest in fashion extends outside of work; she documents her outfits daily, grouping them into weekly trend themes and sharing them with her Instagram following.

Mutlu Chaouch Orozco

Data Analyst

Mutlu provides retailers and brands with data-driven insights to help them understand market trends, their competitors and consumers.

With an MSc in data analytics and a career in a variety of public and private sector organisations, including World Textile Information Network and Sabanci University in Istanbul, Mutlu focuses on delivering high-value analysis and actionable insights while connecting the dots between consumers and brands in the beauty industry.

Mutlu is a cat lover and a cooking enthusiast, and she enjoys trying different recipes from all around the world.