Daily insights on your brand against competitors, through the eyes of your consumer

Identify underlying patterns that are affecting consumer demand, brand perception, experience measures, competitive activity and behavioural segmentation through the most in-depth consumer survey in the fashion industry.

We offer two distinct products that dovetail to give our clients the competitive edge.

Daily Consumer Survey

  • 17,500 interviews a month (c.550) per day
  • Covers all US, UK & DE consumers, aged 16-74.
  • Interlocking quotas set at a daily, weekly and monthly level; by age, gender, region & socio-economic group to ensure national representation.
  • 150+ measures asked across 200 fashion retailers
  • Engaging 16-18 minute questionnaire, which can be completed on all devices (including smartphones)
  • Respondents permitted to complete the survey a maximum of twice a year

Want to know more? Contact Sarah Murphy, Brand Insight Director – Sarah.Murphy@wgsn.com 

Bespoke Quantitative Research

  • Access to panels globally
  • Ability to isolate key target audiences
  • Typically 10-15min surveys — interviews conducted in local language and findings translated into English
  • Retail analyst and sector expertise, to design and interpret research in context
  • Actionable insights and recommendations given, depending on scope of project
  • Final presentation provided in PowerPoint and video (voxpops)

Want to know more? Contact Sarah Murphy, Brand Insight Director – Sarah.Murphy@wgsn.com 

Meet the experts

Sarah Murphy

Brand Insight Director, WGSN Analytics

With over fifteen years’ experience in market research, spanning across both top ten agencies and client side, Sarah joined WGSN in 2017 to launch WGSN Barometer. Sarah provides research solutions using bespoke and syndicated data sources; to provide unique insights for global lifestyle brands, fashion retailers and financial services.

Eloise Phillips

Fashion Retail Analyst, WGSN Analytics

A graduate of the London College of Fashion (BA Hons Fashion Management) and with a merchandising background in the luxury footwear sector. Eloise works with both retail and consumer data sets to identify key insights and trends, providing valuable and astute recommendations on areas from consumer behaviour to retailer and market dynamics.

Diana Teodorescu

Data Analyst, WGSN Analytics

Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.

Nivindya Sharma

Director of Retail Strategy and Insights WGSN Analytics

Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.