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Why Digital Lavender is the Colour of 2023

How does colour affect consumer buying? Why do colour trends change over time? And what colours should be on your radar for the year ahead? WGSN and Coloro present everything you need to know about building your own colour palette, including the key colours, from a sensorial shade of purple to passionate red.
Kgabo Mametja @iamsaintrose for WGSN
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