Lives of Tomorrow: What Will We, and Our Avatars, be Wearing in the Future?

H&M trend forecaster Dennis Claeson knows what you’ll be wearing two years from now. It is his job to predict future trends and bring them to life in H&M’s shops all around the world and even in the metaverse. Tune in to discover the upcoming fashion opportunities, generational attitudes towards consumption and how co-creation will be key to unlocking consumer engagement and loyalty.

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