Feb 20, 2021 36 min
Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year. Tune into our podcast as we discuss the seismic shifts in consumer behaviour, and explore how brands should evolve to provide an increasingly digitalised retail experience.