Jan 12, 2024 23 min
We’ve been tracking the boom in outdoor lifestyles since 2015 and in this episode, we throw the spotlight on arguably the most accessible form of exercise. We discuss the future of running, the importance of different running communities, and how to motivate people to join the running pack. Author of the new book All You Need Is Rhythm and Grit, Cory Wharton-Malcolm works with Nike and Apple Fitness. Head out for a run and tune in to hear the renowned running guru talk about the need for speed, essential running tips and how brands can engage and sustain meaningful relationships with different running groups.