Dec 08, 2023 26 min
WGSN CEO Carla Buzasi’s conversation with Sally Joyce, trend design lead of womenswear at British multinational retailer Marks & Spencer, explores trend forecasting within Marks & Spencer and how it's used WGSN to stay relevant among new cohorts and the fast pace of trend cycles. This week's Lives of Tomorrow podcast celebrates 25 years of WGSN by discussing trend forecasting with another research superstar and one of WGSN's first ever clients. How can brands use forecasting to cater specifically to their brand and audience? Find out in this episode.