Lives of Tomorrow: All You Need is Love – How the Polycrisis is Shifting Our Relationship with Brands

WGSN’s Cultural Strategist & Foresight Lead Martina Rocca examines the impact of the polycrisis on consumer behaviour and motivation, and how brands can adapt, evolve and remain relevant in this ever-changing landscape. We also spotlight brand campaigns that have effectively pivoted and committed to consumers’ new priorities and values.

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