View all Podcasts

Drink Trends – From Cocktail Nostalgia to Mindful Sips

Consumer priorities have shifted and so have brands’ offerings. A key driver is nostalgia, which has led to standout concepts in the drink category. Brands are introducing innovative formats of familiar options, from the Espresso Martini to the Shirley Temple, striking a perfect balance between the old and the new. Find out how they’re incorporating consumer demand, including more healthy, sustainable and indulgent options.
Kobby Mendez/Unsplash
To hear the discussion, and lots more subscribe to WGSN's podcast on Anchor, Apple and Spotify.
Share podcast: