Aug 18, 2022 32 min
Consumer priorities have shifted and so have brands’ offerings. A key driver is nostalgia, which has led to standout concepts in the drink category. Brands are introducing innovative formats of familiar options, from the Espresso Martini to the Shirley Temple, striking a perfect balance between the old and the new. Find out how they’re incorporating consumer demand, including more healthy, sustainable and indulgent options.