Jun 23, 2023
28 min
Luxury brands are doubling as cultural curators, offering everything from sensorial retail experiences to sustainable education and services to attract footfall in-store. Discover how Simon Mitchell, co-founder of Sybarite, pushes the boundaries of the shopping experience in his collaborative projects with brands including Marni, Ferrari and most recently luxury Chinese department store SKP.
![Sybarite/Nick Kuratnik](https://media.wgsn.com/publicsite/public/styles/mega_header_banner_mobile/public/images/podcasts/1_30.jpg.webp?VersionId=FdHsMVfZIrFaYOf01unCq2XYf_3ll44R&itok=x_Nge-ol)