Create Tomorrow: Why Apricot Crush is WGSN’s Colour of 2024

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue.

To hear the discussion, and lots more subscribe to WGSN's podcast on Anchor, Apple and Spotify.