Sep 27, 2022 21 min
The beauty industry is seeing a boom in celebrity-owned brands, from the likes of Pharrell Williams and Gwyneth Paltrow to Kim Kardashian, Kate Moss and even Brad Pitt. But how does this differ from the celebrity endorsements of the past? What role has social media played in the boom? And which brands do we see chiming with WGSN’s trend forecasts for the future? Tune in to find out.