Know everything first

Although the integration of artificial intelligence and the creation of culturally relevant brands may appear vastly different, they are united by a powerful purpose: enhancing customer satisfaction.

WGSN’s strategic, data-driven forecasts offer early insights into the lifestyle changes that will shape consumer behaviour. This enables your brand to develop innovative products and strategies that help you stand out in the marketplace.

Explore a sample of our collection of retail-focused content available to clients below, and learn how to incorporate our forecasts into your business strategies. Fill out the form and learn about the latest news regarding our subscription packages.
 

WGSN reports available to clients focused on retail and consumer behaviour:

Retail Forecast 2026

Discover the eight key strategies to thrive in the retail landscape over the next two years, from social-proofing sales to navigating the complexity of trade tensions.

Retail Strategy: Omnichannel

Discover five strategies to prepare for the future of retail, where online and in-store shopping experiences will become increasingly interlinked.

Retail Strategy: Co-Creative Commerce

From AI co-creation to bolstering community activity, discover five strategies to drive deeper loyalty and connections with your consumers by including them in your processes.

Store Strategy: Service Hubs

Retailers are overhauling their stores with fresh layouts, personalised touchpoints and new technology to court fickle shoppers. Discover five strategies to boost purchase intent and brand affinity through your spaces.

WGSN In Action

Get Inspired

Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.

Make informed decisions

WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence, so you know which trends to invest in.

Turn an idea into action

Our integrated tool helps you share your ideas with your team, view retail and street-style images, travel the world virtually and follow the growth of emerging trends in real-time.

Expand

Go further and align your company's projects and products with future consumer desires through our consultancy team's personalised approach. Our experts integrate into your organisation, collaborating closely to develop tailored strategies for innovation and growth. 

How Brands Use WGSN

Consumer Insights

Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.

Expert Validations

WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence for professionals to know which trends to invest in. 

Product Directions

Know the right trends backed by data and how to translate future design directions into desirable products and experiences that differentiate you from your competition.

Business and Brand Strategies

Comprehensive analysis of brand and store innovations, market expansions, and both online and offline marketing strategies. We also examine shifts in the digital and physical retail spaces, providing professionals with insights to create effective brand awareness and sales strategies.

Trade Show and Conferences Overview

Our coverage of the most important industry trade shows and expert conferences provides in-depth analyses of innovations and key themes thought leaders are currently focusing on, offering fresh insights on how to tackle current and future challenges.

Innovative Thinking

By leveraging our cross-market view, professionals gain a comprehensive perspective that enhances the range of innovative solutions and empowers their brand to stay ahead of the curve.

Consumers and the world are continuously changing, which also means our forecasting never stops. 

Keep up with them. 

Talk to our team and discover our trend forecasting solutions

Talk to our team