WGSN In The Media

4 Innovative Retail Strategies to Move Your Brand Forward in 2017

July 25, 2017

Trend forecaster WGSN highlights a number of new innovations and strategies for retailers in 2017.

How Trends Evolve and Shape Consumer Travel Habits

July 24, 2017

The latest white paper by trend forecaster WGSN explores how trends develop, and how micro-trends evolve into macro-trends. While not focused on travel and tourism per se, the brand consultancy’s findings in...

Branding, not the threat of Amazon, a concern for ASOS: Pro

July 13, 2017

Nivindya Sharma, senior editor at WGSN, discusses ASOS’ business strategy and its need to increase brand awareness.

Future Proofing your brand with Andrea Bell on 2 Dope Boys & a Podcast

June 29, 2017

Today’s On Point is Andrea Bell, is director of insight at WGSN. How Andrea transitioned from journalism to trendwatching. What is a ‘Feelings Forecast?’ Why corporate clients often hate to...

Why Fashion can no longer ignore the Ecosystem

June 22, 2017

Sustainability as a concept has been buzzing for a while now, but its precise definition remains unclear.

‘Millennial Pink’ Has Lost Its Cool. Prepare For The Return of Red.

June 22, 2017

Jane Boddy, color director of the trend forecasting agency WGSN who first became interested in the hue back in 2011, declared Millennial Pink is on its way out.

How luxury came to love streetwear

June 6, 2017

“I think we reached a critical point at the end of the first decade of this century, where brands really started to realise the reach of these publications and the...

What is the next Millennial Pink?

June 7, 2017

This was thinkpiece pink, and for one intensely rosy fortnight it was omnipresent. Did it come out of the blue? Not for Jane Monnington Boddy, colour director of trend forecasting...

Is Your T-Shirt ‘Nibbled’ or ‘Mothbitten’?

May 24, 2017

People pay for sanded, torched, twisted and sunbathed clothes; for designers, a ripped knee must be just-right. WGSN’s Retail Editor Sidney Morgan-Petro reports.

American shoppers are really, really looking for brand honesty right now

May 16, 2017

According to the report from WGSN’s brand performance tracking tool Barometer, the brands from which consumers most consider purchasing are almost universally perceived as more honest.

A closer look at WGSN’s sustainable denim collection

May 10, 2017

Avery Dennison RBIS, M&J Group and Absolute Denim joined WGSN’s effort to encourage brands to produce denim that is environmentally sound but doesn’t sacrifice of style or substantially increase manufacturing...

The people who know what colour you’ll like in 2019

April 26, 2017

As Colour Director, Jane Boddy’s specific remit is to know precisely what colours will be in demand in the future.

How The Appointment Of Edward Enninful To The Helm Of British Vogue Will Rock The Global Fashion Industry

Robbie Sinclair, WGSN Womenswear Editor, celebrates how Enninful’s perspective on our world will likely influence huge change and transformative effect across our industry in this week Huffington Post article.

The Secret Science Behind Fashion Trend Forecasting

March 9, 2017

Sarah Owen, WGSN’s Senior Digital Media & Marketing Editor, discusses how to be a Nostradamus of the fashion world and what leading edge trends to look out for at SXSW...

Retail: £3.6 billion is spent on cut-price chic clothing

March 7, 2017

Nivindya Sharma, a senior retail editor at fashion forecaster WGSN told The Grocer: “We know supermarket clothing picked up during the last recession because people were trading down to cut...

Muslim Women Inspire a Modest Revolution

March 2, 2017

Womenswear editor of the trend-forecasting service WGSN, Robbie Sinclair, talks about the potential for sales growth and importance for brands to make bold statements that can veer into the political...

Virtual reality, new tools let you redecorate from the couch

February 13, 2017

Above all, though, says Allyson Rees, a senior editor at global forecast firm WGSN, shoppers should do their homework.

The rise of ethical companies

February 10, 2017

Emma Grace Bailey, associate editor at WGSN: “We’ve seen a consumer backlash against the current economic and political climate. In 2016, it felt like we’d lost a lot of control...

The New Nude

February 8, 2017

Katie May Atkinson, Intimates editor at WGSN says “Finally, the fashion and beauty industries are catching up, but it’s been a long time coming.”

What’s Next For Jean Jackets?

February 7, 2017

Lourdes Linares, the associate West Coast editor for WGSN, expects the jean jacket trend to evolve this spring with new silhouettes.