WGSN In The Media

The Beauty Advent Calendars to Buy Before They Sell Out, According to Trend Forecasters

November 15, 2019

NY Magazine consults trend forecasters to get a handle on the best beauty advent calendars for the holiday season.

Wedding Trends 2020: From The Dress To The Food To The Venue

November 11, 2019

ELLE UK asks the experts which wedding trends are set to make mainstream for 2020. From the dress to the food to the venue.

Anna Wintour at 70: Why the Vogue Editor Plays Such A Vital Role in the Fashion Industry

October 29, 2019

In honour of Wintour’s 70th birthday, we look back at some of the editor’s greatest achievements and examine how she became the fashion industry’s most influential and illustrious figure.

How the Cardigan Staged the Ultimate Fashion Comeback

October 25, 2019

After that photo of Katie Holmes went viral, what was once a drab wartime garment has become a hot sartorial ticket.

One & Done: Why Do People Ditch Their Clothes After Just One Wear?

October 3, 2019

Why do people ditch their clothes after just one wear? With Sustainability on the tips of everyones tongues, is it time we wear and re-wear more?

GLAMOUR hit London Fashion Week to capture the very best street style this season

September 17, 2019

The fashion week catwalks serve us some major fashion and beauty inspiration but because we can’t get our hands on most of the trends until next year, it’s the street style we’re looking to for inspo.

Fashion Month SS20: Designers are starting to take sustainability and diversity seriously, but is it enough?

September 27, 2019

The question around the messages of sustainability, diversity and inclusivity may be viewed as rhetoric but the good news is that it is on the minds of everyone and action is...

Friends at 25: Why Monica Geller was the Real Sartorial Star of the Show

September 21, 2019

Monica Geller’s legacy of straight-leg jeans and flannel shirts lives on in 2019, 25 years since friends first graced our screens.

At Fashion Week, Anya Hindmarch Continues to Put Consumers Front and Centre

September 2, 2019

The brand’s unconventional fashion week formula — axing the traditional catwalk in favor of playful consumer experiences — is delivering results.

Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?

August 24, 2019

A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions...

‘Future-proofing’: Inside the rise of Gen-Z skin-care brands

August 23, 2019

As Gen Z becomes one of the largest consumer groups in beauty, skin-care brands are trying to better cater to their needs.

The US cosmetics boom is over

August 19, 2019

Beauty giants are seeing sales decline due to changing consumer tastes and nimble competitors.

Hey quick question: Has ‘store’ become a dirty word in retail?

August 15, 2019

Physical retail isn’t dead, only evolving. While some retailers have filed bankruptcy proceedings and closed stores en masse, others have swiftly opened up brick-and-mortar spaces in their wake — and, interestingly, “store”...

Beauty’s Giant Glitter Problem

August 7, 2019

Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

Luxury Beauty Is Coming For… Babies?

August 6, 2019

Brands like Dr Barbara Sturm and Chantecaille are betting ingredient-conscious shoppers will treat their kids to the same high-end products they use on themselves.

Stylish films to inspire your summer wardrobe boost, from Pretty Woman to the Notebook

July 26, 2019

Inspiration is lagging – hence why we’ve all resorted to wearing the same polka dot dress – but don’t lose hope yet; your summer wardrobe’s renaissance is just a few Netflix streams away.

Recent Vintage, How Y2K-era gear became the hottest thing in the vintage-clothing world.

July 15, 2019

It started, like many good things do, with a Comme des Garcons suit: a pair of zoot suit-style trousers and jacket in navy blue wool. Johnny Valencia purchased it on...

The Simple Sneaker I’ll Wear for the Rest of My Life

July 12, 2019

I’ve long bristled at dressing in a way that reveals my membership to a specific decade. Much like uniform dressing, there’s a certain power I feel in dressing myself in...

‘Walkers are middle aged, hikers are cool’

July 14, 2019

Deep in the English countryside on a golden midsummer evening, 16 young people have gathered to plot the night’s entertainment. Partially organised by word of mouth, partially through WhatsApp, we...

Are British shoppers finally ditching skinny jeans?

July 13, 2019

They are the fashion trend that refused to die, but there are signs that 20 years after Kate Moss and a selection of indie rockers first sported skinny jeans, they...