WGSN In The Media

The Irresistible Appeal Of A Yellow Dress

May 14, 2020

How visual culture really pushed yellow forward as an Instagram-friendly bright that young people feel comfortable wearing.

Enter the Age of “Silent Streetwear”

May 8, 2020

The form of “streetwear,” as it’s perceived by the mainstream media and shopper, is partially about to change. That’s if it’s up to the influential consumers who drive trends.

We already know the top colours for Spring 2022

May 7, 2020

The key Spring 2022 hues are: an electrifying pink, a yellowish orange, a calming blue, a plant-based green and a creamy shade of butter.

Will the experience of lockdown change the way we dress for ever?

May 7, 2020

As consumer trends shift in response to the crisis, a new outlook on shopping and style may be emerging.

Forecasted Spring Tones Celebrate Nature, Vitality, Digital Connection

May 5, 2020

Spring 2022 colors will lead with a magenta-toned “Orchid Flower,” according to WGSN and Coloro.

‘Influencers’ after covid-19: do they have a place in the new normal?

May 3, 2020

An interview with influencers discussing the future of social media.

Tomorrow’s business. Interview with Carla Buzasi

April 15, 2020

An interview with Carla Buzasi, managing director of the forecasting agency WGSN

TikTok has exploded in popularity – is it the perfect antidote to isolation?

May 15, 2020

TikTok has exploded in popularity. Stylist investigates the impact of a phenomenon.

Why Brands and Publications are Using Social Media to Spotlight Artists and Performers Right Now

April 9, 2020

These interactive digital events can ultimately shift the way we will connect with each other in a post-Corona world.

As Masks Go Mainstream, Fashion Designers Sense an Opportunity

April 9, 2020

Designers are rethinking the medical mask as accessory—but first, where to get one?

How Covid-19 could change fashion and retail, according to experts

April 7, 2020

The crisis has already ushered the global economy into a recession, and seems poised to leave its mark on how consumers live, how they spend their money, and even how they dress.

As a Global Recession Looms, Quiet Luxury Returns

March 18, 2020

It’s not a coincidence that trends are turning in similar ways, a decade apart. During times of uncertainty, consumers favour professional clothing and are more considerate about their purchases

In Trying Times, Is Glamorous Optimism The Answer – Or Tone-Deaf?

March 19, 2020

As New Year’s Eve 2019 approached, we waved goodbye to the 2010s as many spoke of the real Roaring Twenties that were just around the corner.

SS20’s Biggest Trend? Slow Fashion That’s Rooted In Reality

March 11, 2020

As designers turn against hype and extravagance in favour of more considered collections, the fashion landscape is shifting to one of enlightenment.

The Inevitable Collision of Gaming and Athleisure

March 3, 2020

As streamers become mainstream celebrities, major fashion brands are itching to cash in.

The World Is Giving Us So Many Men In Dangly Earrings Right Now

February 26, 2020

Meet your new h-ear-oes: BTS, Dwyane Wade and *checks notes* John C. Reilly’s son, Leo Reilly.

The ‘Goop Effect’: The Women Who Spend Hundreds Seeking Spirituality

February 18, 2020

Charging higher prices for crystals or tarot doesn’t guarantee better quality. But it says a lot about today’s consumer culture.

My Year Of Rest & Relaxation: Hibernate In This Season’s Coziest Clothes

February 17, 2020

Encouraging hibernation and slumber over participation in the rat race, the importance of being idle has never been so clear.

How Does A Supreme Oreo Fetch $50,000? It’s All About Irony, Expert Says

February 21, 2020

Look to the irony, ephemerality, and the entrepreneurialism rooted in Gen Z culture and there lies your answer,

The Inevitable Collision of Gaming and Athleisure

March 5, 2020

As streamers become mainstream celebrities, major fashion brands are itching to cash in.