WGSN In The Media

How to Build the Perfect Vegan Beauty Routine

January 13, 2021

“We know consumer interest in sustainability and vegan-friendly formulae is increasing.” – Jenni Middleton, Director of WGSN Beauty

The store of the future will have sensory stimulation, augmented reality and flexibility

December 20, 2020

“As more people struggle, retailers must seek new ways to minimize waste and increase connection with local communities.”- Rosalina Villanueva, WGSN

Tired of screens: why virtuality has made us exhausted

December 2, 2020

“There is something very unique about non-digital relationships that the digital environment most likely cannot reproduce” – Stefano Arpassy, WGSN Mindset Consultant

Celebrity Skincare Is Booming But How Far Can You Trust The Products?

January 7, 2021

Refinery29: “Beauty shoppers are very discerning and know their products, formulation, ingredients and benefits well, so they will be highly vocal on shopping sites and beauty forums.” – Jenni Middleton,...

Retail predictions 2021: Experts forecast food, plastic and climate-smart trends

January 6, 2021

Food Navigator: “We expect a rise in the ‘Climatarian Diet’, one of our trends for 2021 that reflects efforts brands, retailers and consumers are making to reduce negative climate impact...

Six lockdown interior trends that are here to stay for 2021

December 21, 2020

The Telegraph: “Modular room dividers, partitions and curtains can help to delineate space and absorb sound, but the ideal of an open-plan loft is over.” – Lisa White, Director of...

Hot cocoa bombs are the perfect storm of viral food trends

December 19, 2020

The Washington Post: “It has a sensory engagement that is very of-the-moment.” – Kara Nielsen, Food & Drink Director

This is our pajama moment

December 18, 2020

The Washington Post: “We’re wanting to invest more in the home and what we wear there. If we’re in all day, the value of what we wear changes, and their significance.” ...

How an L.A. TikTok star turned a granny-square challenge into a crowdsourced cardigan

December 11, 2020

Los Angeles Times: “It’s about making heirloom pieces that are made to last, upcycling, re-purposing and thriftiness,” – Charlotte Casey, Senior Knitwear Strategist,

Changing suit: how men’s formalwear has pivoted for Covid

December 11, 2020

Drapers: “To get many consumers back into tailoring, the category will have to be easier to wear at home.” – Nick Paget, Senior Menswear Strategist

The Unsung Fashion Hero Of 2020? You Already Own It

November 30, 2020

Refinery29: “From a trend point of view, the shirt goes hand in hand with the Great Outdoors look that continues to gain traction as we long for nature and wilderness.” –...

When Gold Prices Go Up, Jewelry Prices Follow

November 17, 2020

The Washington Post: “The challenge will be in creating fun and highly creative design solutions.” – Jane Collins

How the Face Mask Took Over Fashion

November 17, 2020

GQ: “We had seen a number of anti-pollution masks emerge from both the active and fashion markets,” – Claire Foster, Head of Footwear & Accessories

Is TikTok Killing ‘Millennial’ Beauty?

November 13, 2020

Glamour: “Gen Z want to be assured that what they are buying will work for their skin and hair, and that’s why we’re seeing this shift,” – Jenni Middleton, Director...

At-home beauty tech sees a lockdown boom

November 10, 2020

“Brands can connect with skintelligent consumers who want to understand their skin better” – Jenni Middleton,

All Hail The Granny Pant, 2020’s Sexiest Knicker

November 8, 2020

“The empowering message is the same as that of the granny knicker crew – sexy is what whatever a girl feels like being sexy in,” – Jo Lynch

Trend Forecasters on Women’s Gifts to Buy Before They Sell Out

October 29, 2020

“The trend has been super-relevant since last year, and the demand for these sorts of styles has only accelerated,” – Ana Correa

This Color Trend Report Is Predicting Happy Hues for a Post-Pandemic World

October 28, 2020

“Nature has been and will continue to be a huge driver; not only do muted tones feel comforting, they also connect us to the outdoors,” – Jenny Clark

What’s the Best Gold-Plated and Gold-Filled Jewelry Under $100?

October 23, 2020

“Certain items like zodiac signs or protective charms are really on the rise.” – Ana Correa

The Evolution of Omnichannel

October 27, 2020

“Develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests. For instance, accelerate the implementation of buy now, pay later programmes.”  – Laura Saunter