WGSN In The Media
Recent Vintage, How Y2K-era gear became the hottest thing in the vintage-clothing world.
July 15, 2019
It started, like many good things do, with a Comme des Garcons suit: a pair of zoot suit-style trousers and jacket in navy blue wool. Johnny Valencia purchased it on...
The Simple Sneaker I’ll Wear for the Rest of My Life
July 12, 2019
I’ve long bristled at dressing in a way that reveals my membership to a specific decade. Much like uniform dressing, there’s a certain power I feel in dressing myself in...
‘Walkers are middle aged, hikers are cool’
July 14, 2019
Deep in the English countryside on a golden midsummer evening, 16 young people have gathered to plot the night’s entertainment. Partially organised by word of mouth, partially through WhatsApp, we...
Are British shoppers finally ditching skinny jeans?
July 13, 2019
They are the fashion trend that refused to die, but there are signs that 20 years after Kate Moss and a selection of indie rockers first sported skinny jeans, they...
What will the world look like in 20 years’ time? We asked the top trend forecasters and their answers were fascinating
July 4, 2019
Remember in Back To The Future II when everyone thought we’d have flying cars and self-tying shoelaces by 2015? While we’re not quite levitating our way into work yet, the...
SPICE UP YOUR FASHION LIFE: HOW TO GET THE SPICE GIRLS LOOK
June 15, 2019
No matter how many weird and wonderful fashion trends come and go, the brazen and buoyant styles of the 1990s live on. Yes, the shoes were preposterously large, the latex was...
Pub gigs and a Shoreditch mural: can Mulberry appeal to a younger crowd?
June 29, 2019
Luxury fashion brand bids to reverse flagging fortunes with booze and a band. But is it trying too hard?
How The Hunt For Single Ingredients Is Driving a New Wave of Skincare
June 24, 2019
The World Wide Web turned 30 earlier this year. When inventor Sir Tim Berners-Lee published his proposal for it back in 1989, he couldn’t have predicted that it would open...
Fashion’s Original Eco-Warrior Katharine Hamnett On The Fight To Clean Up The Industry
June 11, 2019
The outspoken British designer, who will mark the 40th anniversary of her brand in September, has been championing sustainability in fashion for 30 years. She talks to Vogue about ethical...
Celery Juice Is the Perfect, Probably Pointless Trend for 2019
June 6, 2019
What is the best thing to drink first thing in the morning? Water, you might be thinking. Or coffee. Or Diet Coke. But no, in 2019, for a certain kind...
How Color in Fashion Has Been Used Throughout History to Display Political Solidarity
May 14, 2019
Historically, color in dress is draped in serious meaning, and this is especially true when it’s used by marginalized groups.
British Fashion Council announces graduate awards
May 13, 2019
The British Fashion Council (BFC) announced the 2019 BA and MA scholars, along with four competition winners, at its annual Colleges Council Graduate Preview Day, which gives the industry first-hand...
Key sustainability trends for 2019: what consumers expect from fashion brands
April 2, 2019
It is impossible to deny the impact of the fashion industry on the environment. More than 16 million tons of textile waste are generated each year in the United States...
How the 60s became the trend – and mood – setter of SS19
May 13, 2019
Rejoice, 60s fanatics. The decade has taken over the capital’s cultural calendar. While the Fashion and Textile Museum spotlights swinging London, the V&A heralds Mary Quant. And now, our friends...
How Does Fruit Become Fashion?
April 25, 2019
Instagram influencers like Eva Chen are turning the humble Sumo orange into the next avocado, with all the merch that implies.
How Women of Colour are Reclaiming Natural Beauty
April 24, 2019
In the past three years, natural beauty has become cool again. Doubling in sales since 2016 and forecasted to be worth $21.78 billion by 2024, the hunt for natural beauty is...
When Did Vegan Leather Get So Damn Good?
April 21, 2019
PVC, pleather, leatherette – faux leather has had many identities but its latest rebrand is as an agenda-setting material. The new moniker ‘vegan leather’ identifies its animal-friendly credentials, spurring renewed...
WGSN Debuts Dedicated Platform, WGSN Beauty
April 24, 2019
WGSN is expanding into beauty, with the debut of a dedicated platform called WGSN Beauty that’s broken down into four categories: color, ingredients, packaging, and texture and fragrance, WWD has...
Wearing these colors might make you work out better
April 1, 2019
Digital technology means we’re exposed to far more colours than ever before, with hues influencing everything from our purchasing decisions to whether we double tap on Instagram. While ‘colour psychology’ might sound like...
Fashion retailers are trapped in a vicious cycle
February 27, 2019
Shoppers in the US can probably think of a few fashion retailers that seem like they’re permanently on sale, their racks packed with clothes that nobody wanted at full price...