WGSN In The Media
‘Data is the what, people are the why’: How AI is changing trend forecasting
September 20, 2017
Carla Buzasi — global chief content officer at WGSN, one of the largest fashion trend forecasting companies in the world — said the role of the forecaster will not become...
Fashion websites lead £9bn exports bonanza with Asos set to eclipse Marks & Spencer in market value
September 18, 2017
Carla Buzasi, of trend forecasting business WGSN, said online fashion retailers had been so successful because of their ‘laser focus on ensuring they respond to what their target audience want...
‘No more panic’: Fashion week gets over its midlife crisis
September 18, 2017
“The fashion show hasn’t changed. It’s just introducing a season or a collection to the world. But then social media comes into play,” said Cassandra Napoli, assistant editor at WGSN....
Will Princess Diana Be a Big Fashion Month Influence?
September 1, 2017
“Diana left behind a legacy that will pass through and survive the portals of time. She was the most photographed woman in the world and will be remembered not just...
New Look’s Online Presence Is a Boost Amid Challenging Market
August 24, 2017
After a sluggish performance for many fashion apparel and accessories retailers, brands such as New Look might be able to thrive by maximizing a strong digital presence, according to results from WGSN’s...
Modern Masculinity: Where Are We Going?
August 24, 2017
What does it mean to be masculine? Notions of masculinity are instilled upon us before we are even ready to leave the womb: our blue baby-grows are emblazoned with “Daddy’s...
Chunky Sneakers Aren’t Going Anywhere, Here’s Why
August 16, 2017
“When mainstream publications like GQ start reporting on a trend, the cause has already taken root.” says Brian M. Trunzo, Senior Menswear Editor at WGSN. “I think we are just starting to...
The Fashion Influencer Has Found A New Gig
August 9, 2017
There may be another reason for this shift, and that’s the new generation of consumers and their habits. “This ties into the wider shift in Millennials opting for experiences over...
90% Customer Approaches Are Based On Emotions And Not On Intellect
July 27, 2017
Lisa White, Head of Lifestyle & Interiors at WGSN (Worid’s Global Style Network Ltd) shares her experience on trends that are driving this industry globally and how clients are engaging...
4 Innovative Retail Strategies to Move Your Brand Forward in 2017
July 25, 2017
Trend forecaster WGSN highlights a number of new innovations and strategies for retailers in 2017.
How Trends Evolve and Shape Consumer Travel Habits
July 24, 2017
The latest white paper by trend forecaster WGSN explores how trends develop, and how micro-trends evolve into macro-trends. While not focused on travel and tourism per se, the brand consultancy’s findings in...
Branding, not the threat of Amazon, a concern for ASOS: Pro
July 13, 2017
Nivindya Sharma, senior editor at WGSN, discusses ASOS’ business strategy and its need to increase brand awareness.
Future Proofing your brand with Andrea Bell on 2 Dope Boys & a Podcast
June 29, 2017
Today’s On Point is Andrea Bell, is director of insight at WGSN. How Andrea transitioned from journalism to trendwatching. What is a ‘Feelings Forecast?’ Why corporate clients often hate to...
Why Fashion can no longer ignore the Ecosystem
June 22, 2017
Sustainability as a concept has been buzzing for a while now, but its precise definition remains unclear.
‘Millennial Pink’ Has Lost Its Cool. Prepare For The Return of Red.
June 22, 2017
Jane Boddy, color director of the trend forecasting agency WGSN who first became interested in the hue back in 2011, declared Millennial Pink is on its way out.
How luxury came to love streetwear
June 6, 2017
“I think we reached a critical point at the end of the first decade of this century, where brands really started to realise the reach of these publications and the...
What is the next Millennial Pink?
June 7, 2017
This was thinkpiece pink, and for one intensely rosy fortnight it was omnipresent. Did it come out of the blue? Not for Jane Monnington Boddy, colour director of trend forecasting...
Is Your T-Shirt ‘Nibbled’ or ‘Mothbitten’?
May 24, 2017
People pay for sanded, torched, twisted and sunbathed clothes; for designers, a ripped knee must be just-right. WGSN’s Retail Editor Sidney Morgan-Petro reports.
American shoppers are really, really looking for brand honesty right now
May 16, 2017
According to the report from WGSN’s brand performance tracking tool Barometer, the brands from which consumers most consider purchasing are almost universally perceived as more honest.
A closer look at WGSN’s sustainable denim collection
May 10, 2017
Avery Dennison RBIS, M&J Group and Absolute Denim joined WGSN’s effort to encourage brands to produce denim that is environmentally sound but doesn’t sacrifice of style or substantially increase manufacturing...