WGSN In The Media

Nearby factories and 3D printing to satisfy consumers almost in real time: Carla Buzasi of WGSN’s opinion.

October 4, 2018

The shoe betting its future on “speed”

WHY TENNIS IS WINNING OVER FASHION IN 2018

August 23, 2018

From collaborations and new launches to on-court fashion statements, the sport is having a very stylish year.

These Will Be the 5 Biggest Trends of FW18, According to Trend Forecasters

August 22, 2018

Our guide to the key fashion trends for the autumn/winter 2018 season, from cowboy steez to maximalism.

The Latest ‘Dropcast’ Discusses If Supreme Is Still a Skate Brand

August 16, 2018

Do you still consider Supreme a skate brand? Listen to the latest episode of The Dropcast.

Style Profile: Hannari Slabbert

July 30, 2018

Businesswoman. Go-Getter. Travel Enthusiast.

The bright side: why women fell out of love with black

July 26, 2018

For decades it has been synonymous with timeless chic – but now joyful, attention-grabbing colours are pushing it out of the wardrobe

Kate Spade was completely detached from her namesake brand at the time of her death, but nostalgic shoppers have flocked to its stores. Here’s what the brand’s future could be.

June 12, 2018

Soon after news broke last week of Kate Spade’s death by suicide, several fans began posting messages on social media to celebrate her work in fashion, sharing memories of the first time they bought...

More ‘foodies’ than ‘fashionistas’: the priorities of Generation Z

June 14, 2018

This demographic group, which will reach 2 billion people in the coming years, allocates 24% of its budget to food compared to 20% in clothes.

How The Rainbow Flag Found Its Way Onto The Catwalk

June 1, 2018

It’s 40 years since the LGBTQ+ flag was first raised and – whether intended as a social or sartorial statement – the catwalks have been awash with rainbows. In time...

WGSN on BBC

May 24, 2018

How does the global fashion industry worth more than a trillion dollars a year meet the disruption and upheaval that technological and social change now pose?

The future is Neo Mint

May 15, 2018

Almost like being at the hospital, just a bit cooler – for the renowned trend institute WGSN, the color Neo Mint is the most important color for the year 2020....

There’s space for a British ‘hard luxury’ brand, Burberry can fill that: WGSN Instock

May 16, 2018

Nivindya Sharma, director of retail strategy and insights at WGSN Instock, speaks about the U.K. luxury label’s business strategy.

“Neo mint” will be the colour of 2020 says forecaster WGSN

May 11, 2018

Trend forecasting service WGSN has revealed that a pastel shade of green, coined “neo mint”, will dominate the worlds of fashion and interiors in 2020.

You’ll Be Seeing This Color Everywhere in 2020, According to Trend Forecasters

May 4, 2018

Color trends come and go. That’s what trends are, a change in the general direction of an idea or concept. In fashion, trends inform everything; they reflect what consumers are buying, what designers...

What is “upcycling”, the so-called miracle that will save fashion?

April 13, 2018

In the 90s, Martin Margiela gave it a shot but it is now, at the limit, when designers start to take seriously this way of creating collections re-using garments and...

Today’s Chic Look? ‘Upcycled’ Clothes

April 14, 2018

Many designers are ‘upcycling’—putting luxury spins on second-hand clothing, repurposing them under the mantle of sustainability to appeal to socially conscious customers.

The It dress that shows how to promote brands and influence people

March 30, 2018

£145 green dress epitomizes how social-media influencers remain useful marketing tools

SXSW future trends report: the end of seasons and smartphones

March 29, 2018

At SXSW, WGSN predicted the end of seasons. Driven by our frequency to travel, rather than the weather, brands need to forget SS/AW and design items that will adapt to...

4 Rules for Keeping the Staff (You Want) on Staff

February 21, 2018

Employee retention is keeping CEOs the world over awake at night, but it’s not that hard to sleep a little easier.

Have We Reached Peak ‘Merch’?

August 27, 2017

“Merch fashion lines for artists will certainly carry and evolve,” says Sara Maggioni, director of retail and buying at the trend forecasting firm WGSN. “There’s too much money in it...