Imagine if you had known about Bitcoin before it became mainstream

Trend forecasting has been the foundation of the research, innovation and strategy process for brands that create the products and experiences that dominate consumers' lives.

For the past 25 years, we have been the ones providing those forecasts to some of the biggest brands in the world, ranging from Fortune 500 companies to startups spread across all continents. Through our predictions, they know ahead of time what consumer shifts, ingredients, product strategies, design directions and communications they need to invest in to create the products and experiences consumers will purchase and love.

Discover more about how to use forecasts for your business strategies
 

From the experts that accurately predicted the outdoor boom, oat milk, bright pink, nostalgia and sober lifestyles.

Over +90% Accuracy

How do we get such a high level of accuracy? A little bit of WGSN magic and a lot of science.

Our proprietary methodology, STEPIC™ is the lens through which we observe and synthesise the disparate factors that converge to become a trend. It empowers us to anticipate signals of change, answer pivotal questions and highlight possible futures for the short, medium and long term.

It relies on qualitative and quantitative insights, including WGSN data spread across the five S's: shows (catwalks), social media, shelf (retail SKUs), search and sentiment. This data, combined with the forecast intelligence of our +250 experts worldwide, transforms WGSN into the most accurate forecasting tool in the world.

Dig deeper into our methodology
 

How Brands Use WGSN

 

Consumer Insights

Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.

Expert Validations

WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence for professionals to know which trends to invest in. 

Product Directions

Know the right trends backed by data and how to translate future design directions into desirable products and experiences that differentiate you from your competition.

Business and Brand Strategies

Comprehensive analysis of brand and store innovations, market expansions, and both online and offline marketing strategies. We also examine shifts in the digital and physical retail spaces, providing professionals with insights to create effective brand awareness and sales strategies.

Trade Show and Conferences Overview

Our coverage of the most important industry trade shows and expert conferences provides in-depth analyses of innovations and key themes thought leaders are currently focusing on, offering fresh insights on how to tackle current and future challenges.

 

Innovative Thinking

By leveraging our cross-market view, professionals gain a comprehensive perspective that enhances the range of innovative solutions and empowers their brand to stay ahead of the curve.

Consumers and the world are continuously changing, which also means our forecasting never stops. Keep up with them. 

Talk to our team and discover our trend forecasting solutions

Talk to our team

Discover the trends we predicted

Digital Lavender's journey to Colour of the Year 2023

Explore our trend confirmation to see how WGSN has been tracking the rise of Digital Lavender since 2018, and discover what’s next for this trend.

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The consumers' rediscovery of the great outdoors

Since 2015, WGSN has been tracking the rediscovery of the great outdoors and how time spent outside has become embedded in everyday lifestyles. Discover how the outdoor boom is continuing to develop in your industry.

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