Retail Trends

WGSN’s subscription offer includes market-leading trend forecasting for fashion and the creative industries, design validation and big data retail analytics. Whether you are a designer, buyer, merchandiser, marketer or strategist, we have a solution for you.

Instagrammable Colour: Store Design Inspiration

Instagram-ready retail spaces remain front of mind for many brands and store designers, and colour is the perfect way to create a shareable space that customers will want to snap.

Get Report

WGSN Retail Experts

Lorna Hall

Director, Fashion Intelligence

Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.

Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.

An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.

Greer Hughes

Consultant Director, EMEA, Mindset

Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.

Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.

A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.

Sara Gaspar

Head of Data Analysis

Sara's data expertise combined with trends knowledge built over five years at WGSN gives her a powerful blend of maths and creativity.

Sara leads a team of data analysts with an objective to extract value from cross-business data to provide insights on trends, product performance and market dynamics. They help clients make actionable, data-informed decisions across multiple verticals, such as WGSN Fashion, Beauty, and Food & Drink.

A lifelong learner, Sara is furthering her background in economics, statistics, and fashion buying and merchandising with an MSc in applied statistics to continue to bring world-class statistical analysis to WGSN.

Jennifer Edwards

Consultant Director, NA, Mindset

Jennifer provides strategic solutions rooted in the cross section of insights, innovation and behavior. With a mix of quantitative, qualitative and design-thinking expertise, she has devoted her career to understanding what drives consumer behavior.

Prior to joining WGSN, Jennifer consulted Fortune 500 companies, pairing bio-sensory measurements with qualitative interviews to garner an understanding of consumers' reactions to product concepts and marketing. She also designed and led L’Oréal’s research and innovation sprints, driving a culture of creativity and curiosity to bring successful disruptive products to market.

When not consulting, Jennifer goes by her moniker “Jenn the Creative” as a wardrobe stylist.