Retail Trends

WGSN’s subscription offer includes market-leading trend forecasting for fashion and the creative industries, design validation and big data retail analytics. Whether you are a designer, buyer, merchandiser, marketer or strategist, we have a solution for you.

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WGSN Retail Experts

Lorna Hall

Director, Retail

Lorna has been analysing and forecasting business trends in retail for the last 22 years. Prior to joining WGSN in 2009 she was the Executive Editor of UK fashion business magazine Drapers. Her skill is in identifying the big shifts in retail and their impacts on the way brands will need to do business in the future. In 2016 she led the launch of WGSN’s consumer-focused platform WGSN Insight.

Allyson Rees

Senior Editor, Retail Lifestyles

Allyson Rees is the Senior Retail Lifestyles Editor at WGSN Lifestyle & Interiors. Previously, she was WGSN Fashion’s US Retail Editor and a freelance journalist, contributing consumer behavior, lifestyle, design and fashion features to publications including WWD, Fashionista, Los Angeles Confidential and The Impression. She has been a speaker at Fashion Rio, Premiere Vision New York and Parsons, The New School for Design, and her opinion on retail and trends has been quoted in The Associated Press, Vogue Brazil, Elle Brazil and Bloomberg News.

Sara Maggioni

Director of Retail & Buying

Sara graduated with a BA (Hons) in Fashion Styling and Photography from London College of Fashion and has worked as a photographer for publications such as As Director of Retail & Buying, Sara heads up WGSN's What’s In Store directory, and compiles key reports such as seasonal buyers briefings.