Hospitality & Travel Trends

From the most coveted destinations, to how consumers want to spend their precious social and holiday time, the hospitality and travel industry is rapidly evolving. Fortunately, we have our finger on the pulse of the global trends. We know what's now and what to expect next.

Gen Z: New Travel Priorities

The “destination disruptors” have arrived. Who are they, what do they want and how to engage with them?

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Who We Help

We work across the industry to help our customers understand ever-changing consumer and market trends, fine-tune design and customer experiences and strategise for marketing campaigns. Our team of trend experts develops useful insights and comprehensive analytics on everything you need to know, including:

  • Consumer demographic behaviour, from millennials to baby boomers
  • Insight into industry disrupters
  • Top travel destinations
  • Popular travel gadgets and technology
  • Innovative interior design and product trends
  • Emerging guest experiences, from health and fitness to food and drink
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WGSN Hospitality & Travel Customers

WGSN supports leading organisations across the travel & hospitality industry; including global hotel and restaurant chains, the wellness sector and brands that supply the industry (including 6 of the top 20 world’s largest food and beverage companies).

Industry Specific Features

Our subscription service includes in-depth reporting on the following categories:

  • Consumer insights and lifestyles
  • Design forecasts 2 years ahead
  • Retail and merchandising emerging trends
  • Monthly food and beverage innovation analysis
  • Travel and transportation trends
  • Social Media strategy and best practices
  • Competitor insight reports
  • Beauty and personal care trends
  • Trade shows and market coverage

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Hospitality & Travel Experts

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends

Sarah Owen

Senior Strategist, Insight

Sarah is a sociologist, brand strategist and trend forecaster with a background in social media and youth trends. At WGSN Insight, she leads a team dedicated to helping our clients understand digital trends, youth culture and marketing strategies.

Sarah has previously worked across the USA, Australia and Europe, researching global generational trends, consulting with Fortune 500 brands, and writing for New York magazine, Vogue, and The New York Times.

When she's not connecting the dots between trends, Sarah is busy learning a new skill (she’s a recently certified pilates instructor) or language (she's currently in Lisbon learning Portuguese).

Petah Marian

Senior Strategist, Insight

Petah translates changing consumer values into strategies that help build a better future through better businesses. Combining expertise in consumer behaviour with over a decade as an award-winning retail and fashion business journalist, she is focused on retail, brand, business and sustainability strategies, and consults for brands and retailers around the world.

A keynote speaker at global events including Shoptalk, Web Summit and World Retail Congress, Petah is also the host of Create Tomorrow: The WGSN Podcast.

Petah has a degree in creative writing and mentors young people on the subject to help them reach their potential.