Hospitality & Travel Trends

From the most coveted destinations, to how consumers want to spend their precious social and holiday time, the hospitality and travel industry is rapidly evolving. Fortunately, we have our finger on the pulse of the global trends. We know what's now and what to expect next.

Gen Z: New Travel Priorities

The “destination disruptors” have arrived. Who are they, what do they want and how to engage with them?

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Who We Help

We work across the industry to help our customers understand ever-changing consumer and market trends, fine-tune design and customer experiences and strategise for marketing campaigns. Our team of trend experts develops useful insights and comprehensive analytics on everything you need to know, including:

  • Consumer demographic behaviour, from millennials to baby boomers
  • Insight into industry disrupters
  • Top travel destinations
  • Popular travel gadgets and technology
  • Innovative interior design and product trends
  • Emerging guest experiences, from health and fitness to food and drink
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WGSN Hospitality & Travel Customers

WGSN supports leading organisations across the travel & hospitality industry; including global hotel and restaurant chains, the wellness sector and brands that supply the industry (including 6 of the top 20 world’s largest food and beverage companies).

Industry Specific Features

Our subscription service includes in-depth reporting on the following categories:

  • Consumer insights and lifestyles
  • Design forecasts 2 years ahead
  • Retail and merchandising emerging trends
  • Monthly food and beverage innovation analysis
  • Travel and transportation trends
  • Social Media strategy and best practices
  • Competitor insight reports
  • Beauty and personal care trends
  • Trade shows and market coverage

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Hospitality & Travel Experts

Lisa White

Head of Lifestyle & Interiors & The Vision, WGSN

Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.

Sarah Housley

Senior Editor, Lifestyle & Interiors

Sarah’s areas of expertise are technology, design futures and materials innovation. She has extensive experience working with global clients on consumer electronics, health and wellness, and product design projects. She is adept at understanding how product innovation shifts the consumer mindset and changes lifestyles, and identifies the resulting opportunities for brands. Trained in 3D design, Sarah has worked as a designer, writer and editor before joining WGSN.

Andrea Bell

Director, WGSN Insight

Part trend forecaster, part futurist, Andrea has an in-depth knowledge of the consumer marketplace and mindset. As director of WGSN Insight she consults with global brands to create world-class strategies. Andrea is in demand as an international speaker, most recently talking about the Future Consumer at Cannes Lions International Festival of Creativity, MoMA, and NRF’s Big Show in New York. In 2018 the UK’s PPA named her Business Writer of the Year.

Allyson Rees

Senior Editor, Retail Lifestyles

Allyson Rees is the Senior Retail Lifestyles Editor at WGSN Lifestyle & Interiors. Previously, she was WGSN Fashion’s US Retail Editor and a freelance journalist, contributing consumer behavior, lifestyle, design and fashion features to publications including WWD, Fashionista, Los Angeles Confidential and The Impression. She has been a speaker at Fashion Rio, Premiere Vision New York and Parsons, The New School for Design, and her opinion on retail and trends has been quoted in The Associated Press, Vogue Brazil, Elle Brazil and Bloomberg News.