Hospitality & Travel Trends

From the most coveted destinations, to how consumers want to spend their precious social and holiday time, the hospitality and travel industry is rapidly evolving. Fortunately, we have our finger on the pulse of the global trends. We know what's now and what to expect next.

Gen Z: New Travel Priorities

The “destination disruptors” have arrived. Who are they, what do they want and how to engage with them?

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Who We Help

We work across the industry to help our customers understand ever-changing consumer and market trends, fine-tune design and customer experiences and strategise for marketing campaigns. Our team of trend experts develops useful insights and comprehensive analytics on everything you need to know, including:

  • Consumer demographic behaviour, from millennials to baby boomers
  • Insight into industry disrupters
  • Top travel destinations
  • Popular travel gadgets and technology
  • Innovative interior design and product trends
  • Emerging guest experiences, from health and fitness to food and drink
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WGSN Hospitality & Travel Customers

WGSN supports leading organisations across the travel & hospitality industry; including global hotel and restaurant chains, the wellness sector and brands that supply the industry (including 6 of the top 20 world’s largest food and beverage companies).

Industry Specific Features

Our subscription service includes in-depth reporting on the following categories:

  • Consumer insights and lifestyles
  • Design forecasts 2 years ahead
  • Retail and merchandising emerging trends
  • Monthly food and beverage innovation analysis
  • Travel and transportation trends
  • Social Media strategy and best practices
  • Competitor insight reports
  • Beauty and personal care trends
  • Trade shows and market coverage

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Hospitality & Travel Experts

Lorna Hall

Head of WGSN Insight

As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Lisa White

Head of Lifestyle & Interiors & The Vision, WGSN

Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.

Sarah Housley

Senior Editor, Lifestyle & Interiors

Sarah’s area of expertise is futures thinking, technology and materials innovation, including surfaces, walls and floors. She also focuses on spaces and events and the world of food and drink trends. Sarah edits daily the WGSN Lifestyle & Interiors blog with a team of international contributors. She is a 3D Design graduate who has worked with Timorous Beasties, Wentworths, Dezeen and the illustration magazine Wrap.

Andrea Bell

Head of Mindset, Strategic Insights, WGSN

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.