Hospitality & Travel Trends

From the most coveted destinations, to how consumers want to spend their precious social and holiday time, the hospitality and travel industry is rapidly evolving. Fortunately, we have our finger on the pulse of the global trends. We know what's now and what to expect next.

Gen Z: New Travel Priorities

The “destination disruptors” have arrived. Who are they, what do they want and how to engage with them?

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Who We Help

We work across the industry to help our customers understand ever-changing consumer and market trends, fine-tune design and customer experiences and strategise for marketing campaigns. Our team of trend experts develops useful insights and comprehensive analytics on everything you need to know, including:

  • Consumer demographic behaviour, from millennials to baby boomers
  • Insight into industry disrupters
  • Top travel destinations
  • Popular travel gadgets and technology
  • Innovative interior design and product trends
  • Emerging guest experiences, from health and fitness to food and drink
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WGSN Hospitality & Travel Customers

WGSN supports leading organisations across the travel & hospitality industry; including global hotel and restaurant chains, the wellness sector and brands that supply the industry (including 6 of the top 20 world’s largest food and beverage companies).

Industry Specific Features

Our subscription service includes in-depth reporting on the following categories:

  • Consumer insights and lifestyles
  • Design forecasts 2 years ahead
  • Retail and merchandising emerging trends
  • Monthly food and beverage innovation analysis
  • Travel and transportation trends
  • Social Media strategy and best practices
  • Competitor insight reports
  • Beauty and personal care trends
  • Trade shows and market coverage

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Hospitality & Travel Experts

Andrea Bell

Director of Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Director, WGSN Lifestyle & Interiors

Gemma brings 10 years of experience in the interiors and design research fields. Coming from Stylesight where she worked as the Interiors Editor, she now oversees the interior design and product development directions, with an eye to color, design and print. A graduate of Milan’s Politecnico, she previously worked with A+A Design Studio, Studio Contrepoint, NJAL and Fusion Cph.

Petah Marian

Senior Editor, Retail Intelligence

Petah tracks retail and consumer trends. She’s an award-winning journalist and trend forecaster who has worked in the retail and lifestyle industries for more than a decade. Her expertise is in identifying emerging consumer shifts and translating them into the strategies that businesses need to implement to stay relevant into the future. Her role also sees her work on a consultancy basis, advising on business and consumer strategies. She speaks regularly at global events such as Shoptalk in Las Vegas, World Retail Congress and Web Summit.