Hospitality & Travel Trends
From the most coveted destinations, to how consumers want to spend their precious social and holiday time, the hospitality and travel industry is rapidly evolving. Fortunately, we have our finger on the pulse of the global trends. We know what's now and what to expect next.
Gen Z: New Travel Priorities
The “destination disruptors” have arrived. Who are they, what do they want and how to engage with them?Get Report
Who We Help
We work across the industry to help our customers understand ever-changing consumer and market trends, fine-tune design and customer experiences and strategise for marketing campaigns. Our team of trend experts develops useful insights and comprehensive analytics on everything you need to know, including:
- Consumer demographic behaviour, from millennials to baby boomers
- Insight into industry disrupters
- Top travel destinations
- Popular travel gadgets and technology
- Innovative interior design and product trends
- Emerging guest experiences, from health and fitness to food and drink
WGSN Hospitality & Travel Customers
WGSN supports leading organisations across the travel & hospitality industry; including global hotel and restaurant chains, the wellness sector and brands that supply the industry (including 6 of the top 20 world’s largest food and beverage companies).
Industry Specific Features
Our subscription service includes in-depth reporting on the following categories:
- Consumer insights and lifestyles
- Design forecasts 2 years ahead
- Retail and merchandising emerging trends
- Monthly food and beverage innovation analysis
- Travel and transportation trends
- Social Media strategy and best practices
- Competitor insight reports
- Beauty and personal care trends
- Trade shows and market coverage
We also offer bespoke consulting services to help you understand and apply these trends to your business.
From the Blog...
Creating Tomorrow: the future of money – what does it mean for you?
November 11, 2019 | Carla Buzasi
Creating Tomorrow: get onboard with sustainable travel choices
October 14, 2019 | Carla Buzasi
Creating Tomorrow: why the middle ground is killing magazines
September 13, 2019 | Carla Buzasi
WGSN discovers: Almaty Fashion Week, Kazakhstan
May 23, 2019 | Alice Gividen
Design Shanghai showcases home-grown talent
March 13, 2019 | Alexei Cowan
WGSN Hospitality & Travel Experts
Creative Director; Director, Lifestyle & Interiors
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.
On weekends, Lisa can be found working culture into horticulture, and vice-versa.
Head of Lifestyle & Interiors
Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.
Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
Gemma likes cycling to green corners to picnic with family and friends
Senior Strategist, Lifestyle
Sarah has 10 years’ experience in trend forecasting, spanning product design, materials innovation and technology. She specialises in lifestyle futures, design innovation and consumer tech trends, and is part of the macro forecast team, who distil reams of global research into future trends each season.
Sarah has spoken on design trends worldwide. She has worked with clients to teach trend forecasting workshops and consulted on topics from CMF innovation to the future of water.
She is a big fan of WWE wrestling and vegan cooking, a combination that plays havoc with Instagram’s algorithm.
Senior Strategist Interiors
A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.
Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.
A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.