Food & Drink Trends

From emerging ingredients to shifting consumer attitudes, the food and drink industry is trend-rich, highly dynamic and always changing. We cover every aspect of food and beverage insight and innovation, including new food experience design, spaces and places, packaging and tableware.

Food & Drink Frontiers

See the ideas and innovations on the horizon for the food and drink industry, including cultured meat, climate-proof ingredients and the rise of speculative dining

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Who We Help?

We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and restaurant trends to detailed ingredient, flavor and packaging updates. Our team of experts develops actionable insights on everything you need to know:

– Stay informed with in-depth insight into consumer behaviours and eating habits across generations and geographies
– Spearhead innovation with key design directions across food products, packaging, gifting and sustainability solutions
– Stay ahead with dedicated forecasts across lifestyles, interiors, food, drink, scents & packages, two years ahead of market
– Be inspired by innovation across sectors including brands to watch, future of retail, business and story strategy insight and store design

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WGSN Food & Drink Customers

WGSN benefits and provides actionable insight, information and inspiration to job roles across food services and consumer packaged goods (CPG) companies. Whether you support your business as a Brand Manager, Consumer Researcher, Designer, Strategist, Consumer Researcher, Merchandiser or Food Innovator, WGSN can support you.

Industry Specific Features

Our subscription service includes in-depth reporting on the following categories:
Consumer Insight: by generation and psychographic
Trends: the latest trends in products, packaging, pairings, flavors & ingredients, drink & scent concepts, design and gifting
Trade Shows: analysis and coverage of major F&B shows, including IFE, Summer Fancy Food Show and Imbibe
Retail: Big-picture ideas like the future of retail alongside specific business and store strategies, and global visual merchandising
City By City: plan travel trips, where to go and what to see with our celebrated city guides
Experience Design: food design, experience innovations, architecture, tech & retail, store designs, interiors and spatial design trends

We also offer custom advisory services to help you understand and apply these trends to your business.

WGSN Food & Drink Experts

Sarah Housley

Head of Consumer Tech

Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.

Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.

Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Andrea Bell

Director, Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Kara Nielsen

Director, Food & Drink

An established food trend expert, Kara leads WGSN’s team of strategists in creating insightful reports and forecasts on global food and drink trends.

Kara has years of experience in the strategic innovation sector, researching, writing and speaking about how to translate trends for new product development. She has shared insights with numerous food brands and previously worked at CCD Innovation, Sterling-Rice Group and CEB Iconoculture Consumer Insights.

Based in San Francisco, Kara has experience as a restaurant pastry chef and holds a master's degree in food studies.

Jennifer Creevy

Head of Food & Drink

Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.

Having worked in the food and drink space for over 15 years, Jen has consulted with brands across the globe to develop future strategies. As content director of Retail Week, she set the vision for its intelligence resource, Retail Week Prospect, to provide access to the strategies and financial data of UK retailers.

Jen is passionate about the natural world and is a member of several conservation groups.