Denim Trends

Denim = more than just jeans. At WGSN, we do denim reports based on what we see on the streets, catwalks, merging this with how consumer attitudes are changing and their new needs. We don’t just think of clothes but we also think about technology and our environment and how this is influencing manufacturing, production, retailers & marketing approaches within the denim industry.

Denim Wash & Finish Trends A/W 19/20

A refreshed edit of the key trends updating the denim category, based on the latest catwalks, street style, trade shows and editorials.

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How we help?

Immersed and obsessed with everything denim, our team of expert editors scour the globe to deliver you constant content as frequently as the market demands. From weights, laundries and details to trend-busting guides for fit, key silhouettes, innovations and branding – we provide designers, buyers, fabric specialists, fabric mills and manufacturers with the content and tools they need to succeed.

– Design inspiration and emerging trends
– Insight into the young tastemakers, influencers and denim disrupters to watch out for
– Denim Fabric Trends, Sourcing Guides and Fabric Innovations reports
– Sustainability and Innovation reports to exemplify the brands and manufacturers who are creating socially responsible clothing

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Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

– Future Forecast Trends: offers a glimpse into the future of denim for Women & Young Women and Men & Young Men.
– Top 5 Silhouettes: gives buyers clear indication of what is performing well in order to assist with their buy
– Wash and Finish Trends: provides manufacturers with a clear indication of wash and finish trends per season
– Denim Details: for designers looking for design details to add newness to their lines.
– Extensive coverage of important denim trade shows: Capsule, Liberty, Project & Magic, CIFF & Revolver, Premium & Seek, Kingpins and more.

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WGSN Denim Experts

Lourdes Linares

Associate West Coast Editor

Lourdes graduated from FIDM in downtown Los Angeles and has been working with denim and casualwear since 2006. Denimhead (early 2000s denim forecasting service that no longer exists) was her first real dig into denim and the industry and spent 7 years of her time devoted to denim research/forecasting denim trends and CAD sketching. She rose through the ranks and eventually became senior editor there. In 2011 Denimhead Company was acquired by WGSN and Lourdes continued on-board at Denimhead as well as working alongside and supporting the WGSN denim team. As of January 2015 Denimhead was merged with WGSN and it was then where she job-shared between the WGSN teams (denim, retail & buying, city by city, tradeshows and street style). Lourdes is the LA expert and has a really strong handle and eye for the US denim market, she owns the LA-based retail coverage well.

Samuel Trotman

Senior Editor, Denim

Samuel brings a wealth of specialist knowledge to the WGSN Denim Team having spent the last 5 years tracking global denim and youth trends. Previously with Stylesight, Samuel is a well known and highly regarded contributor and industry spokesperson on denim trends across traditional and social media including Vogue, Hypebeast and The Guardian. Throughout the year Samuel travels to all major denim cities around the globe, as well as emerging regions, to feed into his reporting for WGSN, he also heads up the WGSN denim blog, reporting on his travels, inspirations and industry experts that he meets along the way.

Dio Kurazawa

Director of Denim

With close to 20 years of experience in the world of denim from design, development, washing and finishing and fabric sourcing, Dio brings a vast amount of industry experience. Dio has previously worked for many of our top clients and has consulted for the likes of Levi’s, Forever 21, C&A, Bestseller China, and Tommy Hilfiger to name a few. A passionate conservationist, Dio is very eager to promote cutting edge denim innovations that are not only trend driven, but environmentally sound.