Are you ready to discover your Future Consumer?
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Future Consumer is part of WGSN’s series of annual macro forecasts. It provides precise and comprehensive analysis using WGSN’s proprietary STEPIC methodology, which tracks new developments across six pillars: Society, Technology, the Environment, Politics, Industry and Creativity. To ensure unrivalled accuracy, we combine our qualitative inputs with WGSN TrendCurve+, which is our predictive analytics product that combines data sources from social media, search terms, e-commerce, catwalk shows and consumer sentiments. WGSN’s fusion of data science, analytics and human expertise empowers our clients to know which trends to invest in, how deeply and when.
WGSN 2026 forecasts
Our 2026 forecasts, which are already available to WGSN clients, provide a comprehensive understanding of the market forces and consumer and product trends that will dominate the coming years. These insights prepare our clients for the future and give them the tools they need to create winning strategies and innovative products that are better for their business, their customers and the planet.
Our forecasts cover:
- Consumer Shifts
- Retail and E-commerce
- Marketing and Social Media
- Food & Drink
- Beauty
- Fashion
- Interiors
- Consumer Technology
WGSN Consultancy
Consumers are changing fast.
Understanding and anticipating consumer behaviour is critical to the relevance and success of your business, enabling you to deliver the right products and experiences at the right time. WGSN Mindset specialises in consumer research that produces actionable solutions. We align with your team’s vision to identify your future consumers and help you meet their needs and priorities.
Our consultancy covers:
- Consumer personas
- WGSN consumer mapping frameworks
- Consumer path-to-purchase and journey analysis
- Future Consumer trends and consumption moments
“Within limited time, the best way to discover the most is to be where the most information is gathered. WGSN Mindset for us was and will be a key information hub to reach different destinations.”
Design Lead, LG