Trendtalks & Trade Shows

Brazil

IntegrAbit

November 04, 2020

Industries are having to adapt to a new reality that demands flexibility, resilience and, above all, creativity. Regardless of the segment in which we operate, we will all be designing for a new kind of consumer, and it is more important than ever to understand what people will want to buy in the short, medium and long term. The Head of WGSN Mindset, Luiz Arruda, presents our annual consumer forecast, including the main motivations that should guide how people will think, feel and behave in 2022.

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