WGSN experts reveal the top consumer tech trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the consumer tech space this year.
Auto-tainment and AI co-creation will resonate with consumers in 2024, among key trends picked by our experts.
Auto-tainment
In a future where transportation time will become free time, consumers will use their cars for work, rest and play.
Retractable desks, movable in-car configurations with lounge-like seats and elevated materials will proliferate, alongside the exploration of the senses to relax, restore and enhance the immersive experience in gaming and entertainment, as seen in the Holoride from Germany’s Audi and the Afeela concept from Sony Honda Mobility.
Seamless tech and smart assistants will bring the capabilities of the living room into cars, making them mobile third spaces, as seen in the future envisioned by Renault-Citroën with its Skate interchangeable travel 'pods'.
AI co-creation
Designers will increasingly co-create in league with generative AI, enhancing experimentation and productivity.
![AI-generated image by WGSN and hand craft by Keren Setton [@kerensetton] for WGSN](https://media.wgsn.com/publicsite/public/9-top-trends-2024-blog-header-tech-1.png)
The rapid evolution of generative AI (GenAI) has impacted how digital products are designed and built while enabling people to become content creators by lowering barriers to entry. A recent study from MIT showed that the introduction of GenAI tools to the workflow of designers improves productivity.
With no-code/low-code AI, designers can spend more time focusing on the creative aspect of their work and less on the technical aspects of coding as AI will enhance process control. Organisations will need to review processes and protocols to welcome a new type of worker, one who is comfortable handling these tools and has an attitude of experimentation.
Get ahead of the curve and discover the top trends that will shape product and service development for 2024 and beyond. Download The Top Trends for 2024 & Beyond report at no cost here.