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Trend Q&A: Meta-realities, 3D fashion design and more

Beauty tech, 3D fashion design, VR/AR engagement. Polaroid-style image of playing VR game
WGSN Original Image, Vinicius “amnx” Amano/Unsplash
Apr 13, 2022 By WGSN Insider

Beauty tech, the impact of meta realities and how 3D fashion is reshaping the supply chain. That and more on today’s episode.

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to London and Hong Kong. Hear from the friendly faces of our Consumer Tech, Mindset and Fashion teams.

Watch the full episode below or read on for highlights of this episode:

Q: What’s big in beauty tech at the moment?
“The pandemic has increased consumers’ confidence and comfort in doing salon-grade treatments at home and that’s leading them to invest in more professional DIY devices. We’re seeing tools that focus on skintelligence, providing AI-driven personalised insights to help people improve the quality and appearance of their skin. There’s also a particular focus coming through around laser and light therapy.”
– Sarah Housley, Head of Consumer Tech, WGSN
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Q: From experiences to services, how is consumer engagement impacted by VR, AR and meta-realities?
“VR/AR holds a unique potential to facilitate new immersive experiences across realities, which opens to the metaverse. There is an opportunity to extend the video drive that has been so successful in the past few years. There is also the possibility to do product testing, feeding into your sustainability credentials before going into production, or to use the metaverse and digital spaces to train your staff for new products or services.”
– Adrien Mollet, Lead Consultant, WGSN Mindset
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Q: How is 3D fashion design reshaping the entire apparel supply chain?
“As apparel companies adopt virtual prototyping, 3D solutions are proving to be an irreplaceable asset and a foundational building block. 3D virtual sampling helps to significantly reduce the design process times. It also allows departments and companies across the globe to communicate and work together in real time, effectively reducing sample production costs while aiding faster decision-making and the move towards a cleaner and more sustainable fashion industry.”
– Anupreet Bhui, Senior Commissioning Manager, WGSN Fashion
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