Introducing our Colour of the Year for 2024: Apricot Crush.
In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
Cultivating a hopeful and positive mindset has become a powerful coping mechanism for consumers. Care, connection and community underpin our Colour of the Year, which also calls to mind the nutritional properties of vitamin- and antioxidant-rich oranges and apricots.
First forecast as a key colour for A/W 23/24, Apricot Crush, (Coloro 024-65-27) will bring a warming luminosity to the home, both indoors and outside. Its soft, sun-bleached quality will pair easily with neutrals and will be suitable for textiles, glass, bath and bedroom products. Its playful side will connect with joyful beauty products, fragrance, skincare and hair colour. Apricot Crush is versatile and gender-inclusive, and will be great for occasionwear, loungewear, activewear and outerwear. Its restorative attributes will be relevant for health- and wellness-led consumer tech products.