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Explore the latest inspirations from Berlin

View of Kreuzberg
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May 22, 2022 By WGSN Insider
Updates from WGSN

Delve into Berlin’s latest retail innovations, creative concepts and new convenience models that champion sustainability and ethical consumption.

Due to the economic disruptions caused by Covid-19, Berlin consumers are more conscious about how and where they are spending their money. They’re turning to zero-waste restaurants, rental services and zero-emission deliveries led by e-bike delivery startup Gorillas.

Visit the Mitte district where the new rental concept POOL’s showroom can be explored by the fashion-forward consumer. Subscribers can also browse the selection on Instagram and select from a choice of brands including Comme des Garçons and Youths in Balaclava.

A range of products in shop
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Browse the new hyperlocal online marketplace Labels, which offers clients a curated selection of independent and conscious brands, ranging from 032C to Vertere, that can be delivered by e-bike within 30 minutes. 

For a curated selection of homeware, visit the newly opened Life Store by Wood Wood, which aims to sell only functional and crafted products that will last a lifetime. 

Street view of Life Store by Wood Wood
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Get familiarised with Germany’s history of bread at the modern AERA Bread that addresses consumers' needs for gluten- or sugar-free options. Treat yourself to a gourmet meal at Cumberland on Berlin's Kurfürstendamm. The 100-seater space is divided into a wine bar and an à-la-carte restaurant, set around a beautiful courtyard.

Stay at Berlin’s first hygge hotel, Lulu Guldsmeden, on Potsdamer Strasse for a wellness-focused Danish lodging experience. Located in a historic building from 1850, all 81 rooms include either a swing or a hammock for guests to enjoy.

Products from AERA Bread
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Located in one of the city’s most iconic buildings by Ludwig Mies van der Rohe, Neue Nationalgalerie has reopened its doors after five years of renovations. The museum’s collection focuses on renowned 20th-century paintings and sculptures, but is worth a visit for its architecture, interiors and sculpture garden alone. 

Berlin-based art foundation LAS combines art, technology and science in the city’s most unconventional locations, and is dedicated to futuristic concepts, innovation and rethinking art. The experimental projects are focused around light, and projections are presented in physical, digital and phygital spaces.

Visitors at LAS
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If you’re a WGSN subscriber, get inspired by our Berlin Guide. Live now on the site.

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