Follow the footsteps of Charlotte Chan, WGSN's City by City Strategist, to discover the best of Bangkok, a city buzzing with a new creative energy.
A city famed for its food scene, vibrant nightlife and one-of-a-kind shopping culture, Bangkok is a must-see research destination where heritage and modernity collide.
A young, lively and vibrant scene for all
From youth-facing malls such as Siam Discovery in shopping heaven Siam to the ICONSIAM mega mall across the river, a plethora of retail destinations have redefined Bangkok, offering a contrast to its night market culture. Small shops including Frank Garcon and Daddy & The Muscle Academy are Gen Z favourites packed with locals and tourists alike.
The concept of community runs through the city – seen in lifestyle complexes including The Commons, GalileOasis and the new Soho House, as well as youth brands like IWannaBangkok and Sasi Knits, which creates Y2K-style knits from a small home studio.
Key research opportunities in fashion and art
Swimwear is a key retail category, and V Activewear’s sporty styles and Passa’s fun twist on Thai silk are just two swim brands to check out. Independent labels, including Taktai, Earth Child the Brand and Maddy Hopper focus on sustainability, opting for eco-conscious production.
The emerging art and culture scene is flourishing. Independent galleries including Bangkok CityCity Gallery and Creativbbk are alternative must-sees to established institutions such as the Bangkok Museum of Contemporary Art and the major art event Bangkok Art Biennale.
Immerse in local culture and heritage
Visit TCDC, a materials library with Southeast Asian textiles, accessible with a day pass. Stroll around the historic Talat Noi waterfront area near Chinatown for its murals and colourful interiors that are full of character.
As an Asian party capital, festivals such as Wonderfruit, the lifestyle and music festival blending culture and nature, and Rolling Loud hip-hop festival are among events fuelling the youthful energy in the city.
If you’re a WGSN subscriber, check out our Bangkok guide. Live now on the site.