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Discover the latest retail and cultural highlights of Bangkok

Food court with colourful lanterns hanging from ceiling
WGSN Original Image/Charlotte Chan x Jo McGinn
May 07, 2023 By WGSN Insider
City x City

Follow the footsteps of Charlotte Chan, WGSN's City by City Strategist, to discover the best of Bangkok, a city buzzing with a new creative energy.

A city famed for its food scene, vibrant nightlife and one-of-a-kind shopping culture, Bangkok is a must-see research destination where heritage and modernity collide.

A street in Bangkok
WGSN Original Image/Charlotte Chan x Jo McGinn

A young, lively and vibrant scene for all

From youth-facing malls such as Siam Discovery in shopping heaven Siam to the ICONSIAM mega mall across the river, a plethora of retail destinations have redefined Bangkok, offering a contrast to its night market culture. Small shops including Frank Garcon and Daddy & The Muscle Academy are Gen Z favourites packed with locals and tourists alike.

Shopping mall in Bangkok
WGSN Original Image/Charlotte Chan x Jo McGinn

The concept of community runs through the city – seen in lifestyle complexes including The Commons, GalileOasis and the new Soho House, as well as youth brands like IWannaBangkok and Sasi Knits, which creates Y2K-style knits from a small home studio. 

WGSN Original Image/Charlotte Chan x Jo McGinn

Key research opportunities in fashion and art

Swimwear is a key retail category, and V Activewear’s sporty styles and Passa’s fun twist on Thai silk are just two swim brands to check out. Independent labels, including Taktai, Earth Child the Brand and Maddy Hopper focus on sustainability, opting for eco-conscious production.

Vintage store selling clothes, hats and bags
WGSN Original Image/Charlotte Chan x Jo McGinn

The emerging art and culture scene is flourishing. Independent galleries including Bangkok CityCity Gallery and Creativbbk are alternative must-sees to established institutions such as the Bangkok Museum of Contemporary Art and the major art event Bangkok Art Biennale.

Colourful graffiti
WGSN Original Image/Charlotte Chan x Jo McGinn

Immerse in local culture and heritage

Visit TCDC, a materials library with Southeast Asian textiles, accessible with a day pass. Stroll around the historic Talat Noi waterfront area near Chinatown for its murals and colourful interiors that are full of character.

Different patterns of wallpaper
WGSN Original Image/Charlotte Chan x Jo McGinn

As an Asian party capital, festivals such as Wonderfruit, the lifestyle and music festival blending culture and nature, and Rolling Loud hip-hop festival are among events fuelling the youthful energy in the city.

If you’re a WGSN subscriber, check out our Bangkok guide. Live now on the site.

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