With Paris Fashion Week just around the corner, get inspired by the City of Light with insider tips from WGSN correspondent Anna Andronova.
The capital of France is shining once again, after struggling with the aftermath of changing restrictions. The city has adapted to the effects of the pandemic, with a new focus on digital services, pop-up spaces and multifunctional concepts enticing shoppers back to stores.
The newly opened Drôle de Monsieur pop-up, the brand’s first physical store with interiors reminiscent of the 1970s, has already become a must-visit destination for upscale streetwear loyalists.
(RE)store, located in the famed Galeries Lafayette Haussmann department store, is dedicated to reusing and recycling items. Created under the company’s eco-responsible label Go for Good, the shop showcases secondhand and upcycled fashion and accessories, vintage home objects, green lifestyle products and organic beauty.
The city excels across the fashion sector of course, but kidswear and lingerie remain standout categories in retail. Smallable’s innovative digital-first strategy and Bonpoint’s luxe mini-me styles are just two must-sees among childrenswear. Lingerie brands such as Ludovic de Saint Sernin and My JoJo stand out with their inclusive ethos.
Beauty is a priority in this stylish city. The new Dior Spa Cheval Blanc offers an exclusive escapist experience ranging from signature massages to microabrasion, providing a complete immersion into the brand with all Christian Dior-branded products. Oh My Cream, on the other hand, is an alternative to traditional beauty offerings, focusing on bodycare, gut health and conscious lifestyle products. It also comes with a separate spa called Le Studio, alongside a digital space and several stores.
Creative spheres continue to bloom, albeit less digitally oriented than a year ago. Check out Yves Saint Laurent aux Musées, which celebrates the couturier's heritage; sculptor Charles Ray at modern art temple Centre Pompidou and the Bourse de Commerce; and the highly anticipated Gaudi exhibition at Musée d’Orsay.
If you’re a WGSN subscriber, get inspired by our best picks via Paris Virtual Guide 2022. Live now on the site.