A blueprint for a sustainable future

Person holding sphere at sunrise
Drew Beamer/Unsplash
Nov 10, 2021 By WGSN Insider

Sustainability is no longer an abstract concept. We are at an inflection point in the climate crisis and the stakes couldn’t be higher for brands. As consumer attitudes shift, business strategies must align with their changing mindsets and behaviours to innovate towards a sustainable future, whether in fashion, beauty, interiors, consumer tech or food and drink.

On the back of WGSN’s sustainably focused white paper, Create Better, our latest podcast episode features our experts discussing the new practices and lessons that everyone who works in design can learn from. Our aim is to give you toolkits to drive change within your organisation that will then have a lasting impact on the world around us.

Tune in to find out more about some of the solutions and opportunities brands should consider, from sourcing materials though regenerative agriculture and biotechnology, to exploring invisible packaging and extending the lifespan of products.

Innovative packaging solutions

“I'm very interested in invisible packaging. The packaging that’s made of a biomaterial that literally dissolves in the sink. There’s so much to explore there, it’s really innovative. The consumer will like just literally getting rid of it. We could see much more of that over the next few years.”
– Sarah Housley, Head of Consumer Tech, WGSN

Biodegradable packaging
Marcell Viragh/Unsplash

Reducing reliance on water

“As we move towards a much more water-stressed environment, I like the way that brands are innovating to use less water and also reduce the consumer’s reliance on water. I think it’s really fascinating and there’s so much ingenuity coming out of that.”
– Emma Grace Bailey, Senior Strategist, WGSN Beauty

Pouring water into a glass
Pixabay/Pexels

The topic of sustainability is never far from the top of our agenda. Against the backdrop of COP26 it’s time, now more than ever, to challenge ourselves to do much more in this space. We believe it’s time for design industries to start putting words into action and building back a better world alongside their consumers. Join the conversation on sustainability now.

To hear the full discussion tune in to Episode 37 of our Create Tomorrow podcast, Create Better: A Blueprint for a Sustainable Future, on Anchor, Apple and Spotify.

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