Aug 06, 2020 | By Sarah Owen
Big data meets consumer insights, Experience WGSN.
May 14, 2020
Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of the year, is Orchid Flower.
Orchid Flower has an intense, hyper-real and energizing quality that will stand out in both real-life and digital settings. It is also versatile enough to work across seasons and continents. In a challenging time, this saturated magenta tone will be a great way to create a sense of positivity and escapism.
Vibrant pinks are already making an impact across activewear and occasionwear, especially for women, and this will continue with Orchid Flower, which will resonate across fashion, swimwear, interiors and beauty. With its purple undertone, it will also appeal to both men and women, driven initially by the youth market.
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