WGSN releases flagship forecast: Future Consumer 2025

Future Consumer 2025
Mar 29, 2023

In an ever-changing world, how can businesses gain market share and lasting loyalty? WGSN's latest consumer forecast offers focus and solutions from now until 2025.

London, March 29, 2023 – WGSN, the global authority on trend forecasting, today releases an executive summary of its flagship forecast: Future Consumer 2025. 

In 2025, we will see seismic shifts across our industries, our communities and our planet. We'll travel to new physical and digital cities, but won't forget the power of local. We'll focus on regenerative finance and business ecosystems, while understanding that growth isn't a dirty word. The Great Restructure is among us.

Amid such shifts, it’s crucial for brands to understand the engagement strategies and products that will resonate with tomorrow’s consumer. WGSN’s flagship forecast, Future Consumer, is read by thousands of industry insiders each year. It identifies the four consumer types who will drive growth in two years’ time, so businesses can develop the most successful and relevant products and services for their market. 

Carla Buzasi, President & CEO of WGSN, explained:

“We’re facing cascading and unprecedented challenges as a planet, so it’s never been more important to understand the fears, desires and challenges of consumers and deliver products that will make a real difference to their lives.”

“WGSN empowers businesses to develop the right products at the right time to maintain and grow their market share. Every day, our clients tell us how our insight has enabled them to make better decisions and identify new opportunities, so they can not only survive, but also thrive in tough trading environments.”

Andrea Bell, VP WGSN Insight, commented:

“Our annual Future Consumer forecast is the result of intensive and exhaustive research by our global team into the mindset shifts that make consumers tick. Future Consumer's foundational research builds on WGSN’s previous 25 years of experience in delivering accurate forecasts and speaking to businesses on the ground, to help them mitigate risk and solve complex problems”

“WGSN’s unique combination of global insight, market-specific intelligence and data analytics enables us to pinpoint the precise consumer profiles, sentiments and trends that will shape the world in years to come, and translate this into opportunities for business growth.”

The executive summary can be downloaded at no cost here.



For quotes and interviews with WGSN’s consumer experts, contact press@wgsn.com.



WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

WGSN is an Ascential company. Visit wgsn.com



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