Macro global trends and evolving market drivers are shaping what consumers will want and need in 2025. Join WGSN Food & Drink Strategist Rachel Tan at THAIFEX - HOREC Asia on March 8 to discover your future food and drink personas and the rising cuisine and flavour trends that will resonate most with them, including status symbol food, rising Southeast Asian cuisines and what’s next in low-and-no alcohol.
From breaking the concept of chrononormativity to the emergence of a polarized parallel economy, join Daniela Dantas, VP of WGSN Latam and learn about the forces that will influence consumer decision-making in 2026.
Join WGSN Head of Client Engagement Quentin Humphrey for an exclusive deep dive into our annual hero report, Future Consumer 2026. Meet the consumer profiles who will define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits and help you secure market share.
Why wait? Start designing for your 2026 consumer right now. Coloro Ambassador Chloe Jerrard will delve into the power of color and why it’s business-critical to connect it to your consumers. Using the principles of semiotics, we’ll translate the sentiments from Future Consumer 2026 into future-ready and actionable color palettes.
What will drive progress in society, technology, the environment, politics, industry and creativity in 2026?
Andrea Bell, Director of Insights at WGSN uncovers the six macro themes that will spur change across all industries in 2026 in the Grand Auditorium at Apas Show 2024.