Join Priscila Seripieri, Head of Business & Operations WGSN Mindeset Latam, as she explores the movements and forces that will redefine society, technology, the environment, politics, industry, and creativity in 2027. Through this analysis, we will reveal how these transformations will impact the economic landscape, retail, and creative systems — and what leaders and organizations need to understand to navigate (and thrive) in this new, constantly reshaping world.

The year is 2026 and it will be known as the year of redirection. With 49% of the world's population going to the polls in 2024, it is expected that next year will see new political and economic scenarios that will directly impact consumers and their consumption relationships. Join WGSN and discover the main movements that will impact the market and how they will emerge in new behaviors and interpersonal dynamics.

In an economic, political and cultural landscape paralyzed by fear, anxiety and stress, play will be an essential coping mechanism for all demographics as a tool for self-discovery, connection, inspiration and well-being. Join Daniela Dantas, WGSN VP Latam, and discover how strategic joy will playfully represent this fusion of influences in products and services, helping to foster more human and authentic interactions, resulting in greater trust, loyalty and long-term affinity.