世界を牽引するファッショントレンド予測

WGSNは、明日のトレンドを予測し、リテーラー、ブランド、メーカーのビジネスを成功に導きます。

デザイン&インスピレーション

的確な判断に基づくプランニングは成功のカギとなります。長期ビジョンを視野に入れた消費者トレンド、ニュース、世界のファッションショー、ストリートスタイルなどの情報を発信します。

  • カラー&トレンド予測をシーズンスタートよりも2年以上早くお届け
  • ランウェイショー1300をカバー+分析リポート150件以上発信
  • 2200万以上の検索可能な画像
  • 著作権フリーのプリント、グラフィック、CADも満載

14の製品カテゴリー

WGSNはそれぞれの製品カテゴリーに精通するエキスパートを抱え、実践性を考慮に入れ、正確なトレンド情報と洞察を提供できるよう最善の努力を尽くしています。簡単に全体像を把握でき、スペシャリストとゼネラリストの両方のニーズに応えます。

  •  アクセサリー
  • アクティブ
  • ビューティー
  • カラー
  • デニム
  • フットウェア
  • インティメイト&スイムウェア
  • キッズウェア
  • ニットウェア
  • 素材&テキスタイル
  • メンズウェア
  • プリント&グラフィック
  • ウィメンズウェア
  • ユース

リテールインテリジェンス

最新ニュースと共に、リテール、マーチャンダイジング、マーケティング、ソーシングの戦略を知ることができます。また、業界に影響を与えるクリエイティブなリテールオープン、ビジュアルマーチャンダイジング、マーケティングキャンペーンを取り上げます。

  • 主要な見本市と先駆的なイベント
  • 300ページにおよぶキャンペーン広告リポートを毎シーズン発信
  • 秀逸な戦略および事業展開に関するリポート

イメージライブラリー

ファッション業界において最大規模の画像ライブラリーです。検索フィルターを使用して検索結果を絞ることもできます。直感的なツールにより、画像の管理や共有も簡単です。

  • 2200万以上の拡大表示および検索可能な高画質画像
  • 2500語以上のファッション用語を含むキーワードでタグ付け
  • ランウェイ、リテール、トレードショー、ショーウィンドウ、インストア、ストリートスタイル、ヴィンテージ

デザインツール&リソース

WGSNの直感的なツールは操作が簡単。インスピレーションや画像の管理と共有に適しています。シティバイシティは旅行計画に役立ちます。カラープレイではカラーパレットを作成でき、CAD、プリント、グラフィックはデザインとプランニングに用いることができます。

  • インスピレーションや画像の管理と共有
  • クリップ機能でウェブ上の画像をワークスペースに保存
  • Pantone、CSI、NCS、CNCSライブラリー
  • 上記ライブラリーからカラーパレットの作成可能

収益性向上

WGSNは、コンセプトからクリエイションにいたる様々な段階で適切な意思決定をサポートし、収益性の向上を促します。93%以上のエグゼクティブが、WGSN Fashionは以下の点において、ビジネスの改善に役立ったと回答しています。

  • 製品の妥当性確認
  • 作業時間短縮&生産性向上
  • 共同作業や情報共有の効率化
  • より効率的なバイイング活動を実現

当社エキスパート

Lorna Hall

Director, Fashion Intelligence

Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.

Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.

An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Helen Palmer

Head of Materials, Knit and Textiles

Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.

Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.

Helen loves cats, crafts, ceramics and the countryside.

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Sara Maggioni

Head of Womenswear

Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.

Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.

Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for Vogue.it and Missoni.

Sidney Morgan-Petro

Head of Retail & Buying

Sidney taps into her vast retail experience to condense product trends, retail data and consumer insights into actionable directives for clients. Her extensive domestic US travel informs her analysis, always looking to the next ‘it’ city for inspiration. She has a strong understanding of retail outside of the coastal bubbles and serves the needs of the mass market first and foremost.

Over the past 8 years, Sidney has spoken on countless trade show panels, podcasts and seminars about the current state and future of retail.

In her spare time, Sidney scours thrift stores across the nation for hidden gems.

Erin Rechner

Head of Kidswear

Erin has over a decade of experience in brand strategy, design development and distilling market trends into actionable insights and forecasts. With a background in design at Target, Aeropostale and Dickies, she understands brands’ needs from both a design and strategy perspective, including data-driven analytics, retail planning and licensing.

Erin is in demand as a keynote speaker and presents her insights across our social and video platforms. She has been featured in Drapers, Hooligans, Earnshaw’s and Pirouette.

A health enthusiast, Erin is passionate about sustainability and looks for recipes to create a more natural way of life.

Hannah Watkins

Senior Strategist, Prints & Graphics

As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.

After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.

With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.