Join WGSN at Rio2C and understand the parallel between Generation Beta and Alpha and talk about commonalities and differences between these two age groups.
Join WGSN CEO, Carla Buzasi, at Shoptalk in Barcelona, Europe’s home for retail innovation. Head over to Track 1, Understanding The Changing Consumer Landscape at 15:25-16:05 CEST to discover the Shopper Forecast for 2026. From Spaving to Wellness Overwhelm, we’ll provide you with the trends shaping the retail landscape for the year to come.
Capture the hearts (and wallets) of tomorrow's consumers and prepare to win as Carla Buzasi, CEO of WGSN, unveils the critical STEPIC Personas and Emotions shaping consumer behaviour in 2027.
The year is 2026 and it will be known as the year of redirection. With 49% of the world's population going to the polls in 2024, it is expected that next year will see new political and economic scenarios that will directly impact consumers and their consumption relationships. Join WGSN and discover the main movements that will impact the market and how they will emerge in new behaviors and interpersonal dynamics.
Join WGSN Consulting Director Helen Sac to discover the consumer insights that will shape 2025 and beyond, and explore retail strategies to meaningfully connect with consumers.
To prepare your business for the future, join Daniela Penteado, Trends Specialist at WGSN at Licesing Co 2025 in a talk about consumer feelings and emotions 2027