Active F/W 11
By Andrea Praet, Trend Director – New York

From winter sports like snow and ski to disciplined practices like mixed martial arts (MMA) and yoga, our recently released Active F/W 11 forecast goes in-depth to address the latest innovations in technology, materials and eco-friendly initiatives for both genders.

Browse through the Hyperreal theme for men to see refreshing collaborations between MMA and fashion brands like RVCA, or eco friendly elements for yoga, from non-toxic mats to studios made of reclaimed materials. 

The mood and texture pages for women's ski in the Composition theme create
an ethereal, yet modern, feeling with a collage of crystallized, wintery images that combine sleek and feathery textures. These elements are then applied to prints and graphics that feature soft pastels and watercolor effects. Cycling is also featured, and the men’s Composition report focuses on eco-friendly fabrics like TerraDRY. Its moisture-wicking and UV-protective qualities are ideal for riding no matter the weather.

Team sports are highlighted in the Rave theme and incorporate reworked pyramid stones that are translated into protective elements for underlayers. This brings a surprising edge to basketball. Running gets a cool makeover with shades of electric blue and accents of fluorescent piping against black jackets and tights.

For the ultimate in insulation technology, Helly Hansen's Atlas Flow Down jacket
is featured as a key item in the theme Evolution. It provides sleek protection and warmth hidden within hexagonal pillows on the interior, making this an essential piece while snowboarding. The continued interest in dance has pushed the boundaries for edgy design and intelligent technologies like Spider Tech. This kinesiology tape is used to treat and prevent injuries by mimicking the thickness, weight and elasticity of a dancer’s skin. 

This forecast, while obviously ideal for the active market, also extends to inspire and inform other markets. 

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