December 20, 2020

“As more people struggle, retailers must seek new ways to minimize waste and increase connection with local communities.”- Rosalina Villanueva, WGSN

January 14, 2021

“Marcas que contribuem social e ambientalmente e que são transparentes sobre ingredientes e processos de produção atrairão consumidores cada vez mais conscientes de seu impacto.” – Bruna Ortega, Account Manager

December 2, 2020

“Hay algo muy singular en las relaciones no digitales que es muy probable que el entorno digital no pueda reproducir.” – Stefano Arpassy, WGSN Mindset Consultant

January 7, 2021

Refinery29: “Beauty shoppers are very discerning and know their products, formulation, ingredients and benefits well, so they will be highly vocal on shopping sites and beauty forums.” – Jenni Middleton,...

January 6, 2021

Food Navigator: “We expect a rise in the ‘Climatarian Diet’, one of our trends for 2021 that reflects efforts brands, retailers and consumers are making to reduce negative climate impact...

December 21, 2020

The Telegraph: “Modular room dividers, partitions and curtains can help to delineate space and absorb sound, but the ideal of an open-plan loft is over.” – Lisa White, Director of...

December 19, 2020

The Washington Post: “It has a sensory engagement that is very of-the-moment.” – Kara Nielsen, Food & Drink Director

December 18, 2020

The Washington Post: “We’re wanting to invest more in the home and what we wear there. If we’re in all day, the value of what we wear changes, and their significance.” ...

December 11, 2020

Los Angeles Times: “It’s about making heirloom pieces that are made to last, upcycling, re-purposing and thriftiness,” – Charlotte Casey, Senior Knitwear Strategist,

December 11, 2020

Drapers: “To get many consumers back into tailoring, the category will have to be easier to wear at home.” – Nick Paget, Senior Menswear Strategist

November 30, 2020

Refinery29: “From a trend point of view, the shirt goes hand in hand with the Great Outdoors look that continues to gain traction as we long for nature and wilderness.” –...

November 17, 2020

The Washington Post: “The challenge will be in creating fun and highly creative design solutions.” – Jane Collins

November 17, 2020

GQ: “We had seen a number of anti-pollution masks emerge from both the active and fashion markets,” – Claire Foster, Head of Footwear & Accessories

November 13, 2020

Glamour: “Gen Z want to be assured that what they are buying will work for their skin and hair, and that’s why we’re seeing this shift,” – Jenni Middleton, Director...

November 10, 2020

“Brands can connect with skintelligent consumers who want to understand their skin better” – Jenni Middleton,

November 8, 2020

“The empowering message is the same as that of the granny knicker crew – sexy is what whatever a girl feels like being sexy in,” – Jo Lynch

October 29, 2020

“The trend has been super-relevant since last year, and the demand for these sorts of styles has only accelerated,” – Ana Correa

October 28, 2020

“Nature has been and will continue to be a huge driver; not only do muted tones feel comforting, they also connect us to the outdoors,” – Jenny Clark

October 23, 2020

“Certain items like zodiac signs or protective charms are really on the rise.” – Ana Correa

October 27, 2020

“Develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests. For instance, accelerate the implementation of buy now, pay later programmes.”  – Laura Saunter

November 23, 2020

LONDRES, 23 de novembro 2020 – a WGSN, autoridade global em previsão de tendências, divulga hoje as 10 tendências-chave em comportamento do consumidor e desenvolvimento de produto para além de...

November 10, 2020

Predictions include convenient coffee, portable potables and sleep support

October 31, 2020

The Future of Home 2030 report looks at what the next 10 years will bring to the lifestyle and interiors space.

October 26, 2020

WGSN and Coloro announce the Key Colours for Autumn/Winter 22/23

September 21, 2020

The change forecaster’s latest white paper details five new consumer drivers and resilience strategies to navigate this new world.

May 12, 2020

The trend forecaster’s white paper looks at key drivers expected to shape consumer behaviour in coming years.

May 4, 2020

WGSN and Coloro announce the Key Colours for Spring/Summer 2022.   

April 1, 2020

WGSN launches WGSN Beauty in Portuquese, Spanish, Korean and Japanese.