現在と未来の消費者とそのライフスタイルを見据えたデザイン

これからの世界を生きる人たちの仕事や遊びが捗るような製品と体験を今すぐプロデュースしましょう

消費者を理解してニーズを先取り

WGSNのトレンドに関する専門知識を活用すれば、消費者行動を360度見渡すことができます。

  • WGSNの基軸であるフューチャーコンシューマー分析を活用し、ペルソナを特定し、そのニーズを満たす
  • 変化の先頭に立つWGSNによるトレンド予測を活用し、人、モノ、製品、システムの点と点を結びつけ、息の長い製品をデザインする
  • マクロな社会的推進要因を発見し、効果的なストーリーテリングを通して消費者に製品と体験を届ける
  • WGSNは、ロサンゼルスから、ロンドン、パリ、上海にいたるまで、現場を注視する業界エキスパートの広範なネットワークを誇る。そのグローバルな視点をもとにアクションを起こす

自信を持って決断する

刻々と変化する消費者の価値観やライフスタイル&インテリアのトレンドについて、最新動向から10年後の予測まで、徹底的に分析します。

  • デザイン、バイイング、リテール、パッケージ、カラー、素材、仕上げまで、知っておくべきトレンドを追跡することで、居住空間と公的空間の未来に迫る
  • WGSNのビッグアイデア、インテリジェンス、デザインフューチャーリポートを参考にして、新しいテクノロジーやサステナビリティの取り組みが関連分野にもたらす影響に備える
  • 消費者予測やカテゴリー分析を活用し、プロセスのあらゆる段階で実行可能な推奨事項を参考にすることで、自信ある意思決定を下し、確実な戦略を行う

タイミングを計る

トレンドは、その成長を理解することで、お客様のブランドと消費者のニーズに適応させることが可能になります。

  • WGSN独自のデータとトレンド曲線分析でトレンド採用のタイミングを知る
  • 業界を揺るがす大きな変化や、ディスラプター、イノベーター、インフルエンサーを追跡し、効率的な計画を立てる
  •  当社の消費者インサイトと短期及び中期予測を参考に、製品開発、マーケティング、リテールバイイングのプランを確実なものにする
  • WGSNが独自に開発した、世界中の最新トレンドを集積するLifestyle & Interiors Feedから、日々のインスピレーションと新鮮なアイデアを得る

共に成長する

WGSNは未知の機会とアイデアを明らかにして、これらを確実に活かすためのサポートを提供します。将来的にお客様のビジネスとキャリアを成功に導きます。

  • WGSNのコラボレーションツールで社内チームのコミュニケーションを円滑化。文書のハイライト表示、コメント入力、画像保存など、様々な機能を活用し、いつでもどこでもアイデアを共有
  • 消費者行動から居住空間及び公的空間の未来にいたるまで、あらゆるトレンドをカバーするウェビナー、オンラインサミット、イベントといった形式を通じて、250人のストラテジスト、データサイエンティスト、アナリストにアクセス
  • City by Cityの徹底ガイド、世界的な都市や注目エリアに関するハイパーローカルな視点に基づくインサイトを活かし、実際に足を運ばずに世界のローカルなクリエイティブシーンを体験
  • クリエイティブ業界の未来に影響を与える4万人を超えるイノベーターたちを含むWGSNコミュニティの一員になる

当社エキスパート

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Sarah Housley

Senior Strategist, Lifestyle

Sarah has 10 years’ experience in trend forecasting, spanning product design, materials innovation and technology. She specialises in lifestyle futures, design innovation and consumer tech trends, and is part of the macro forecast team, who distil reams of global research into future trends each season.

Sarah has spoken on design trends worldwide. She has worked with clients to teach trend forecasting workshops and consulted on topics from CMF innovation to the future of water.

She is a big fan of WWE wrestling and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Allyson Rees

Senior Strategist Interiors

A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.

Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.

A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.

Claire Dickinson

Strategist, VM and Interiors, Lifestyle & Interiors

Claire’s forecasting work focuses on spatial and experience design, as well as emerging innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how both residential and commercial interiors can adapt to evolving consumer mindsets.

Frequently attending and reporting from art fairs, biennales and design weeks, Claire is an accomplished photographer with a strong eye for impactful visuals.

Claire has a keen interest in interior design, travel and culture, which informs her expert content and inspires her personal Instagram account, which is carefully cultivated to reflect her experiences.

Harriet Kilikita

Strategist, Lifestyle, Lifestyle & Interiors

With a background in cultural strategy, Harriet's understanding of how emerging lifestyle trends affect product design and development enable her to create actionable, data-driven reports to inspire clients. She covers a wide range of lifestyle topics, with particular focus on the impact of wellness, hospitality and dining trends.

Harriet has worked on bespoke projects and presentations for major global brands, and her trend insights have been quoted in publications including the Washington Post, Grazia and Vice.

When not exploring lifestyle trends, Harriet can be found with her nose in a novel or trying to find a forest to walk in.

Bonnie Pierre-Davis

Analyst, Interiors, Lifestyle & Interiors

Bonnie’s expertise in textiles, print and pattern drives her enthusiasm for creating innovative and inspiring content for the interiors industry. With a degree in textiles and an MA in material futures, she contributes expert research to facilitate product design development with a keen eye for sustainability, material, craft and print techniques.

Bonnie’s role also entails collaborating with the WGSN Fashion team and external print archivists to align trends and source inspiring original artworks.

Outside of work, Bonnie enjoys free-style embroidery, baking and discovering new countries and cultures.