優れた製品を生むためのビューティートレンド情報源

WGSN Beautyは次世代のヒット商品と長く愛用される主力商品を生み出せるよう、新製品開発のサポートを行います。スキンケアからカラーコスメ、ヘア、グルーミング、フレグランスにいたるまで、絶好のタイミングでお客様に必要な情報をお届けします。

ビューティートレンド

製品開発を正しく進め、地球環境の保全を念頭に置き、確実に利益を出すために

  • 長く愛用される主力商品の開発に役立つ2年から5年先のトレンドを予測
  • ギフトトレンド、イノベーション、注目ライフスタイルトレンドをシーズンが始まる12ヶ月から18ヶ月前にお届け
  • 今を知るための最新トレンドと見本市リポートを発信

原材料

最新の原材料やサステナブルな原材料を知り、3年から5年先を見据えて今から開発を始めるために

  • 今後のビューティー業界に大きな影響を与えるビューティートレンドと原材料を長期予測
  • 今話題のCBDオイル(WGSNは2年前にこのトレンドを予測)から、ココナッツオイルや炭といったマス市場でブレイク中の原材料まで、その行方を明らかにする

テクスチャー&香り

顧客ロイヤリティを向上させてリピ買いにつなげるユーザーエクスペリエンスを生み出すために

  • 製品とパッケージがもたらす感覚体験について、3年から5年先のトレンドを予測
  • 素材とテクスチャーのトレンドを2年早くお届け
  • 食品、ファッション、アートを含め、ビューティーに影響を与える業界の最新トレンドを発信

カラー

WGSNグローバルカラートレンド予測のビューティーバージョン

  • ミレニアルピンクとネオンミントのトレンドを的中させたWGSNが、シーズン開始よりも2年から5年早く、カテゴリー別のカラーパレットと色使いを提案
  • 未来のパッケージデザインのキーカラーを紹介

パッケージング

2年先のパッケージデザイントレンドを知り、より確実な製品開発を実現するために

  • 実店舗とオンラインの両方で消費者の関心を集める画期的でサステナブルなパッケージングのイノベーションとトレンドをお届け
  • サステナビリティを向上させながらラグジュアリーな体験を生むための方法を分析
  • サステナビリティへの取り組みにおいて、ビューティー業界とその他の業界をリードするブランドによる秀逸な戦略の事例を紹介

当社エキスパート

Jenni Middleton

Director of Beauty

Jenni helps clients respond to the fast pace of change in product design, consumer demand and retail. She heads up a team of beauty, sustainability and forecasting experts to let businesses know what to launch and when to launch it.

Championing the role the beauty industry plays in supporting physical and mental wellbeing, Jenni guides businesses towards ethical and sustainable best practice. She has presented at international conferences on retail, health and beauty for over 20 years, as well as leading consultancy projects for global businesses.

Jenni enjoys baking, tennis, weightlifting and attending vintage-themed events.

Clare Varga

Head of Beauty

Clare marries an understanding of product design and innovative technology to create future visions for customers in manufacturing and retail. She is interested in how human behaviour influences the products and services people want to buy.

With a background in performance sport and knowledge of colour psychology, health and wellness, Clare helps shape the future trends across WGSN.

An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming.

Clare loves sport, especially rugby and cricket. She also enjoys watercolour painting and DIY.

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Helen Palmer

Head of Materials, Knit and Textiles

Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.

Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.

Helen loves cats, crafts, ceramics and the countryside.

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Laura Saunter

Senior Strategist, Insight

Laura is an expert forecaster in the retail space, exploring how the landscape is shifting and analysing consumer attitudes. A specialist in store design, luxury commerce and shopper behaviour, she identifies new consumer tribes, emerging business strategies and the future of the store.

Laura has worked on bespoke consultancy projects and presentations for global brands, including LVMH and Bulgari. An accomplished public speaker and panellist, she reports on conferences and events around the world. She also has a first-class honours degree from Oxford University.

When not examining trends, Laura can be found in a sunny climate practising her multilingual skills.

Hannah Watkins

Senior Strategist, Prints & Graphics

As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.

After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.

With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.

Polly Walters

Senior Strategist, The Feed

Polly is an expert trend-spotter and heads up The Feed, our transformational tool across Fashion, Beauty and Food & Drink. She runs a continuous live-edit of trends from across the globe and is committed to delivering them at speed, offering the most reactive content on the site.

Polly tracks and links trends to provide invaluable cross-departmental insight. An engaging speaker, you can regularly spot her analysing fast-tracking trends on WGSN’s social platforms.

Prior to joining WGSN, Polly worked in buying at Topshop Topman and design at Aster Tekstil.

Polly enjoys learning new crafts and tie-dying anything she can lay hands on.