让您的设计迎合当今消费者,抓住未来消费者

立足今天,开发出未来生活、工作、娱乐中不可或缺的产品和体验。

理解消费者的生活方式,预测他们的需求

查阅WGSN的专业资讯,全面掌握关键消费者行为。

  • 查阅WGSN重点推出的未来消费者预测,明确消费者画像,满足不同人群的需求
  • 查看WGSN对变化的预测,理解人、产品、环境之间的关联,设计出经典的产品
  • 理解影响人们行为的宏观社会驱动因素,有效地构建品牌企划,推出让消费者产生共鸣的产品和体验
  • 分布在洛杉矶、伦敦、上海、巴黎等地的本土专家团队为您呈现真实、前沿的WGSN全球视野

自信决策

查看全面的消费者资讯,深度探索生活风尚和室内设计趋势。从每分钟更新的趋势动态,到提前10年推出的预测,一网打尽。

  • 追踪设计、采购、零售、包装、色彩、材料、处理工艺方面的必备趋势,深度探索未来的家居环境和公共空间
  • 查阅WGSN的核心理念、前沿资讯、未来设计专题报告,预测新兴科技和业内环保实践的未来影响
  • 查阅我们的消费者预测报告和分类产品预测,获取每个工作环节的行动建议,用数据和分析印证您的想法和策略

把握时机

充分理解趋势的发展,了解如何根据品牌和消费者的实际情况运用趋势。

  • 查看WGSN独家量化数据和趋势走势图分析报告,把握运用趋势的最佳时机
  • 追踪撼动行业发展的重大变化、破局因素、革新因素、关键影响力,高效地规划品牌发展
  • 查阅短期、中期预测和应季产品更新要点,实现产品开发、市场营销、零售采购策略的一体化
  • 在WGSN独家的生活风尚和室内设计趋势快讯版块Lifestyle & Interiors Feed中,我们为您精选全球关键新兴趋势动态,让您每天都能获取全新的灵感来源

更多WGSN功能和服务

我们帮助您挖掘潜藏机会、印证创新思路的可行性,支持您自信决策,并最终革新行业的明天和个人的未来发展。

  • 使用WGSN的内部团队工具打造高效的协作体验。在浏览资料时,读者可以标出重点、添加评论、保存图片,并随时随地与同事分享想法
  • 获得全球250多名策略分析师和数据科学家的服务。这支专业团队将以研讨会、线上峰会、线下分享会等形式为您提供消费者行为、未来家居环境和公共空间的全面资讯
  • 像当地创客一样探索世界各地。我们的「都市潮流」版块将带领您足不出户探索世界,一网打尽全球热门城市的本土精选资讯
  • 加入WGSN社区。与超过4万名创新人士并肩前行,共同塑造创新产业的未来

专家团队

Lisa White

创意总监 / Lifestyle & Interiors总监

Lisa是拥有超过25年经验的前瞻洞察专家,也是生活风尚和设计领域的专家,致力于预测体验式设计、居家中心等关键长期趋势。她的行业知识、创意和尖端视角推动了WGSN的未来创新领域内容、宏观趋势内容,以及产品开发预测内容。

Lisa是一位热门演讲嘉宾,她筹办了在法国圣艾蒂安举行的2019年国际设计双年展。她的发言被《华尔街日报》、《世界报》、《晚邮报》和《南华早报》等多家媒体引用。

周末,Lisa喜欢将自己对文化艺术的感悟投入园艺活动。

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Sarah Housley

生活时尚 & 室内设计编辑

Sarah的专业领域是未来思维、科技和材料创新,包括表面、墙壁和地板,同时关注空间和活动,以及餐饮趋势。Sarah与国际撰稿人团队每天共同编辑WGSN 生活时尚与室内设计博客。她在大学时曾研读三维设计专业,并先后就职于Timorous Beasties、Wentworths、Dezeen和插画杂志Wrap。

Allyson Rees

Senior Strategist Interiors

A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.

Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.

A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.

Claire Dickinson

Strategist, VM and Interiors, Lifestyle & Interiors

Claire’s forecasting work focuses on spatial and experience design, as well as emerging innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how both residential and commercial interiors can adapt to evolving consumer mindsets.

Frequently attending and reporting from art fairs, biennales and design weeks, Claire is an accomplished photographer with a strong eye for impactful visuals.

Claire has a keen interest in interior design, travel and culture, which informs her expert content and inspires her personal Instagram account, which is carefully cultivated to reflect her experiences.

Harriet Kilikita

Lifestyle策略师

Harriet深耕文化策略分析,对新兴生活方式如何影响产品设计和开发有着深刻见解。她以数据分析为依托,为客户提供切实可行、极具参考价值的报告内容。她在生活风尚领域涉猎广泛,尤其关注健康养生、酒店业和餐饮趋势的影响。

Harriet曾为主流国际品牌打造定制项目和讲座,她的趋势分析被《华盛顿邮报》、《Grazia》和《Vice》等多家媒体引用。

探索生活风尚趋势之余,Harriet喜欢沉浸在小说世界和林中漫步。

Bonnie Pierre-Davis

Analyst, Interiors, Lifestyle & Interiors

Bonnie’s expertise in textiles, print and pattern drives her enthusiasm for creating innovative and inspiring content for the interiors industry. With a degree in textiles and an MA in material futures, she contributes expert research to facilitate product design development with a keen eye for sustainability, material, craft and print techniques.

Bonnie’s role also entails collaborating with the WGSN Fashion team and external print archivists to align trends and source inspiring original artworks.

Outside of work, Bonnie enjoys free-style embroidery, baking and discovering new countries and cultures.