洞悉美妆趋势，打造出色产品

WGSN Beauty助力产品开发者打造新一代经典爆款产品，全面覆盖护肤、彩妆、香氛、美发、男士护理等关键内容，让您在恰当的时机获得恰当的信息

美妆趋势

研发明星产品、展现环保立场、提高商业利润

  • 针对研发周期长的产品，提前2-5年发布相关趋势
  • 提前 12-18个月了解应季礼品、创新设计、关键生活趋势
  • 即时出炉的新兴趋势及展会报告

成分

3-5年间适用的环保成分，适合现在就进行投资

  • 针对成分进行长期预测，解析美妆趋势和未来会产生重大影响的因素
  • 分析多种产品成分的演变，其中包括现在流行的大麻油 (符合WGSN 2年前的预测)、在大众市场十分火爆的椰子油和炭，以及其他未来的新成分

质地 & 香味

打造增强消费者忠诚度、鼓励消费者重复购买的用户体验

  • 提前3-5年预测感官体验，指导产品和包装的发展走向
  • 提前2年发布关于材料和质地的季节性预测
  • 源自食品、时尚、艺术产业的新兴趋势都有可能对美妆产生影响

色彩

每季推出美妆专题的WGSN全球色彩趋势预测

  • 提前2-5年对产品的色板及用色进行趋势预测，我们的团队已经成功预测了千禧粉和新薄荷绿
  • 运用在未来包装中的关键色彩

包装

提前２年了解消费者对包装的审美趋势，加强设计和开发新品的信心

  • 利用创新元素和趋势打造能够同时吸引门店和线上消费者的环保包装
  • 深入分析如何在展示环保立场的同时无损奢华体验
  • 了解业内外知名环保品牌的创意美妆战略

专家团队

Jenni Middleton

Director of Beauty

Jenni helps clients respond to the fast pace of change in product design, consumer demand and retail. She heads up a team of beauty, sustainability and forecasting experts to let businesses know what to launch and when to launch it.

Championing the role the beauty industry plays in supporting physical and mental wellbeing, Jenni guides businesses towards ethical and sustainable best practice. She has presented at international conferences on retail, health and beauty for over 20 years, as well as leading consultancy projects for global businesses.

Jenni enjoys baking, tennis, weightlifting and attending vintage-themed events.

Clare Varga

运动部门总监

Clare Varga是一位资深运动装专家，拥有超过16年的设计和产品开发从业资历。在Reebok欧洲分公司担任创意总监的丰富实战经验，培养她拥有独到的创意理念及对运动装市场的深刻理解。 曾为利物浦足球俱乐部、Wales RFU、Venus Williams和英国体育联合会设计装备。

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Helen Palmer

面料 & 针织部门总监

Helen是针织和纱线方面的专家，在设计、产品研发和趋势预测领域拥有超过17年的经验。她为Peclers Paris、《International Textiles》杂志和Première Vision等设计机构预测趋势，为欧美跨国的高街快时尚公司提供创意指导，并与知名纺织制造商合作季节性纱线开发。

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Sara Gaspar

Head of Data Analysis

Sara's data expertise combined with trends knowledge built over five years at WGSN gives her a powerful blend of maths and creativity.

Sara leads a team of data analysts with an objective to extract value from cross-business data to provide insights on trends, product performance and market dynamics. They help clients make actionable, data-informed decisions across multiple verticals, such as WGSN Fashion, Beauty, and Food & Drink.

A lifelong learner, Sara is furthering her background in economics, statistics, and fashion buying and merchandising with an MSc in applied statistics to continue to bring world-class statistical analysis to WGSN.

Jennifer Edwards

Consultant Director, NA, Mindset

Jennifer provides strategic solutions rooted in the cross section of insights, innovation and behavior. With a mix of quantitative, qualitative and design-thinking expertise, she has devoted her career to understanding what drives consumer behavior.

Prior to joining WGSN, Jennifer consulted Fortune 500 companies, pairing bio-sensory measurements with qualitative interviews to garner an understanding of consumers' reactions to product concepts and marketing. She also designed and led L’Oréal’s research and innovation sprints, driving a culture of creativity and curiosity to bring successful disruptive products to market.

When not consulting, Jennifer goes by her moniker “Jenn the Creative” as a wardrobe stylist.

Laura Saunter

Insight高级策略师

Laura是零售领域的预测专家，主攻市场格局变化以及消费者态度分析。她在门店设计、奢侈品商务和消费者行为方面颇有建树，擅于发现新的消费群体、新兴商业策略以及探索实体店未来。

Laura致力于为LVMH和Bulgari等国际品牌定制咨询项目和讲座。 她是一位出色的演讲者，常任专家组嘉宾，在世界各地的会议和活动中发言。她还获得了牛津大学的一等荣誉学位。

在研究趋势预测之余，Laura喜欢在明媚的阳光下研习各国语言。