洞悉美妆趋势,打造出色产品

多维度解析包装和成分趋势,深入盘点色彩、质地和香味,WGSN Beauty将在恰当的时刻为您补充恰当的信息,助您开发出下一个经典的爆款产品。

美妆趋势

研发明星产品、展现环保立场、提高商业利润

  • 针对研发周期长的产品,提前2-5年发布相关趋势
  • 提前 12-18个月了解应季礼品、创新设计、关键生活趋势
  • 即时出炉的新兴趋势及展会报告

成分

3-5年间适用的环保成分,适合现在就进行投资

  • 针对成分进行长期预测,解析美妆趋势和未来会产生重大影响的因素
  • 分析多种产品成分的演变,其中包括现在流行的大麻油 (符合WGSN 2年前的预测)、在大众市场十分火爆的椰子油和炭,以及其他未来的新成分

质地 & 香味

打造增强消费者忠诚度、鼓励消费者重复购买的用户体验

  • 提前3-5年预测感官体验,指导产品和包装的发展走向
  • 提前2年发布关于材料和质地的季节性预测
  • 源自食品、时尚、艺术产业的新兴趋势都有可能对美妆产生影响

色彩

每季推出美妆专题的WGSN全球色彩趋势预测

  • 提前2-5年对产品的色板及用色进行趋势预测,我们的团队已经成功预测了千禧粉和新薄荷绿
  • 运用在未来包装中的关键色彩

包装

提前2年了解消费者对包装的审美趋势,加强设计和开发新品的信心

  • 利用创新元素和趋势打造能够同时吸引门店和线上消费者的环保包装
  • 深入分析如何在展示环保立场的同时无损奢华体验
  • 了解业内外知名环保品牌的创意美妆战略

专家团队

Jenni Middleton

Director, Beauty

Jenni has been an editor for more than 20 years on titles such as Professional Beauty and Retail Jeweller, where she honed her expert knowledge of consumer behaviour, retail innovation and product trends. Prior to joining WGSN she was the editor of Nursing Times, the UK’s leading nursing title. In 2015 she was named Editor of the Year at the Medical Journalists’ Association awards and in 2016 she scooped both the British Society of Magazine Editors and the PPA Awards Editor of the Year.

Harriet Kilikita

Associate Editor, Packaging

Harriet focuses on delivering sustainable solutions and strategies in packaging by applying the lens of how people live their lives and the problems they want brands to solve. Before she joined WGSN she worked at Kantar in its creative marketing consultancy business.

Laura Saunter

Retail Editor, Insight

Laura’s forecasting work focuses on emerging retail trends, store design and consumer and shopper insights. She creates expert content that focuses on consumer insights, international business strategies and brand communications. Frequently attending and reporting from global retail and luxury conferences, she is an accomplished presenter, facilitator and panelist.

Jemma Shin

Associate Editor Insight

Jemma’s consumer forecasting at WGSN focuses on tracking regional trends and analysing big ideas. She specialises in generational insights and emerging attitudes. She has a wide knowledge of global consumer mindsets and marketplaces. Before joining WGSN Jemma worked in art direction at Seoul advertising and marketing agency Innocean Worldwide and was part of an award-winning campaign team for Hyundai.

Claire Dickinson

Editor, Experience Design & Visual Merchandising

Claire’s forecasting work focuses on emerging trends in spatial and experience design, as well as innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how stores can adapt to evolving consumer mindsets. Frequently attending and reporting from art fairs and design weeks, she is an accomplished photographer with a strong visual eye which has also lent itself to overseeing the WGSN Instagram.

Adrien Mollet

Consultant, WGSN Mindset

With a background in trend forecasting and strategic advisory, Adrien’s work at WGSN is focused on the luxury and beauty sectors, advising companies on projects that range from consumer insights to retail strategy, innovation, product development and marketing. Adrien has worked and lived in Tokyo, Hong Kong, Paris and New York, and now London. A cross cultural background he uses to help companies ranging from global beauty groups to top luxury goods and services companies across the globe.

Lorna Hall

市场情报部门总监

作为WGSN市场情报部门总监,Lorna负责领导零售专家,研究线上和线下零售战略、商店设计、市场和视觉营销等创新趋势及成功案例。2009年加入WGSN之前,她曾担任英国时尚业杂志《Drapers》的执行编辑。

Sarah Housley

生活时尚 & 室内设计编辑

Sarah的专业领域是未来思维、科技和材料创新,包括表面、墙壁和地板,同时关注空间和活动,以及餐饮趋势。Sarah与国际撰稿人团队每天共同编辑WGSN 生活时尚与室内设计博客。她在大学时曾研读三维设计专业,并先后就职于Timorous Beasties、Wentworths、Dezeen和插画杂志Wrap。