- 提前 12-18个月了解应季礼品、创新设计、关键生活趋势
- 分析多种产品成分的演变，其中包括现在流行的大麻油 (符合WGSN 2年前的预测)、在大众市场十分火爆的椰子油和炭，以及其他未来的新成分
质地 & 香味
Jenni has been an editor for more than 20 years on titles such as Professional Beauty and Retail Jeweller, where she honed her expert knowledge of consumer behaviour, retail innovation and product trends. Prior to joining WGSN she was the editor of Nursing Times, the UK’s leading nursing title. In 2015 she was named Editor of the Year at the Medical Journalists’ Association awards and in 2016 she scooped both the British Society of Magazine Editors and the PPA Awards Editor of the Year.
Associate Editor, Packaging
Harriet focuses on delivering sustainable solutions and strategies in packaging by applying the lens of how people live their lives and the problems they want brands to solve. Before she joined WGSN she worked at Kantar in its creative marketing consultancy business.
Retail Editor, Insight
Laura’s forecasting work focuses on emerging retail trends, store design and consumer and shopper insights. She creates expert content that focuses on consumer insights, international business strategies and brand communications. Frequently attending and reporting from global retail and luxury conferences, she is an accomplished presenter, facilitator and panelist.
Associate Editor Insight
Jemma’s consumer forecasting at WGSN focuses on tracking regional trends and analysing big ideas. She specialises in generational insights and emerging attitudes. She has a wide knowledge of global consumer mindsets and marketplaces. Before joining WGSN Jemma worked in art direction at Seoul advertising and marketing agency Innocean Worldwide and was part of an award-winning campaign team for Hyundai.
Editor, Experience Design & Visual Merchandising
Claire’s forecasting work focuses on emerging trends in spatial and experience design, as well as innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how stores can adapt to evolving consumer mindsets. Frequently attending and reporting from art fairs and design weeks, she is an accomplished photographer with a strong visual eye which has also lent itself to overseeing the WGSN Instagram.
Consultant, WGSN Mindset
With a background in trend forecasting and strategic advisory, Adrien’s work at WGSN is focused on the luxury and beauty sectors, advising companies on projects that range from consumer insights to retail strategy, innovation, product development and marketing. Adrien has worked and lived in Tokyo, Hong Kong, Paris and New York, and now London. A cross cultural background he uses to help companies ranging from global beauty groups to top luxury goods and services companies across the globe.
生活时尚 & 室内设计编辑
Sarah的专业领域是未来思维、科技和材料创新，包括表面、墙壁和地板，同时关注空间和活动，以及餐饮趋势。Sarah与国际撰稿人团队每天共同编辑WGSN 生活时尚与室内设计博客。她在大学时曾研读三维设计专业，并先后就职于Timorous Beasties、Wentworths、Dezeen和插画杂志Wrap。