每日分析消费者对您品牌的认知。

每年调查超过120,000位美国和英国消费者,帮助您认清自己品牌的优势与弱点。通过追踪和您品牌相关的100多个指标,并将您品牌的整体表现与世界两大市场 (英国 & 美国) 的250家时尚零售商进行比较,分析您的品牌在整个市场里所处的位置,以及帮助您明确当前以及未来的竞争对手。

每日品牌检查

哪些消费群体有可能会考虑您的品牌?他们同时还会考虑哪些品牌?他们在这些品牌上的投入和花费有多少?

  • 每天检查您品牌本身,以及您的竞争对手的表现情况
  • 评估广告所产生的影响,以及因此而产生的品牌名声问题
  • 追踪您的品牌健康,通过将您的品牌与英美主要同类品牌及整体市场作比较,从而进行多方位的评估

深入了解消费者认知的主导因素

基于决定顾客满意度的关键因素,如产品(购物体验、种类和质量) 和价值 (价格、折扣、优惠、促销),比较您与竞争对手的市场表现。由管理咨询公司Oliver Wyman开发的顾客认知地图,能够帮助您了解应在哪方面投入才能更有效地俘获消费者的芳心并占据市场份额。季度性顾客认知地图显示以下几个方面:

  • 您的品牌与竞争对手之间的比较
  • 顾客满意度的详细驱动因素,以及在哪方面更多投入才能更有效地改善产品和服务
  • 长远来看,顾客认知地图的变化如何转化为市场份额

专家团队

Sarah Murphy

Brand Insight Director, WGSN Analytics

With over fifteen years’ experience in market research, spanning across both top ten agencies and client side, Sarah joined WGSN in 2017 to launch WGSN Barometer. Sarah provides research solutions using bespoke and syndicated data sources; to provide unique insights for global lifestyle brands, fashion retailers and financial services.

Eloise Phillips

Fashion Retail Analyst, WGSN Analytics

A graduate of the London College of Fashion (BA Hons Fashion Management) and with a merchandising background in the luxury footwear sector. Eloise works with both retail and consumer data sets to identify key insights and trends, providing valuable and astute recommendations on areas from consumer behaviour to retailer and market dynamics.

Diana Teodorescu

Data Analyst, WGSN Analytics

Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.

Nivindya Sharma

Director of Retail Strategy and Insights WGSN Analytics

Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.