每年调查超过120,000位美国和英国消费者，帮助您认清自己品牌的优势与弱点。通过追踪和您品牌相关的100多个指标，并将您品牌的整体表现与世界两大市场 (英国 & 美国) 的250家时尚零售商进行比较，分析您的品牌在整个市场里所处的位置，以及帮助您明确当前以及未来的竞争对手。
基于决定顾客满意度的关键因素，如产品(购物体验、种类和质量) 和价值 (价格、折扣、优惠、促销)，比较您与竞争对手的市场表现。由管理咨询公司Oliver Wyman开发的顾客认知地图，能够帮助您了解应在哪方面投入才能更有效地俘获消费者的芳心并占据市场份额。季度性顾客认知地图显示以下几个方面：
Brand Insight Director, WGSN Analytics
With over fifteen years’ experience in market research, spanning across both top ten agencies and client side, Sarah joined WGSN in 2017 to launch WGSN Barometer. Sarah provides research solutions using bespoke and syndicated data sources; to provide unique insights for global lifestyle brands, fashion retailers and financial services.
Fashion Retail Analyst, WGSN Analytics
A graduate of the London College of Fashion (BA Hons Fashion Management) and with a merchandising background in the luxury footwear sector. Eloise works with both retail and consumer data sets to identify key insights and trends, providing valuable and astute recommendations on areas from consumer behaviour to retailer and market dynamics.
Data Analyst, WGSN Analytics
Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.
Director of Retail Strategy and Insights WGSN Analytics
Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.