Third spaces: the new consumer hang-out spot
Brands often forget the power of play amid the relentless race of commerce... but, as our Future Consumer 2026 forecast shows, today’s consumers – and tomorrow’s – aren’t just seeking products; they’re seeking experiences interwoven with fun and joy. By 2026, the channels that brands rely on today to reach and connect to consumers, such as social media, will no longer be enough.
Find out more about creating joy and value for your consumers with our Future Consumer 2026 forecast.