什么是Mindset?

我们与您合作,通过趋势团队的综合专长,以及我们对未来趋势和数据库的深刻见解,为您发掘新机遇。

我们如何助力

我们理解趋势对您的意义、何时及如何应用趋势,从而助您紧跟潮流。

确保您的品牌掌握前沿信息很重要。因此,对消费者行为、心态与信心的转变,以及文化、经济与科技发展的早期洞察至关重要。

这些变化通过宏观趋势来揭示。我们吃什么、住在哪、如何彼此联系皆为趋势。趋势往往左右着消费者需要的产品,以及渴望的服务。能够将未来宏观趋势中的每一个点相连,则是把握住下一个增长机会的关键技能。

在WGSN,我们最在意的问题是:“鉴于您的品牌DNA和目标消费者,该趋势是否适合您的品牌?” 如果是,那么您需要知道应用该趋势的恰当时机。

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我们的独特之处

我们只选择力所能及的项目:

我们了解自身能力。如果无法完成您的要求,我们将如实相告。

我们借力您的专业知识,并将其进一步推进:

我们善于倾听和观察,并清楚地知道您比我们更了解您的行业。我们在您的基础之上推进,在利用您深刻见解的同时,补充我们作为旁观者的建议。

我们是同行:

我们的顾问了解您所从事的行业,他们拥有时尚、零售、丹宁、内饰与设计背景。

我们不遗余力为您服务:

WGSN是一个由创意领袖、从业者和网红组成的全球化社群。与我们合作,您将能借力我们的专业平台和网络资源。

我们不发现问题,我们创造解决方案:

我们不执着于问题本身,我们将利用您的品牌优势来为您的业务寻求解决方案。

联系我们 认识WGSN团队

我们能够提供

创意与创新工作坊:

旨在激励团队、发展创意思维的工作坊受到了广泛的欢迎。我们将趋势和大数据与您的需求相结合,共同打造可供选择的解决方案。

消费者路线与角色:

消费者至关重要,然而许多品牌却优先考虑产品或其类别。也有一些企业正努力使其团队朝着消费者的需求与理想靠近。我们将把您的目标消费者呈现在眼前,确保您的所有团队了解他们是谁、他们想要什么,并对他们产生兴趣。

定制趋势报告、演示与简报:

无论您想要开拓新市场或重组您的业务,我们将为您打造专属趋势报告,或提供内部演示。

零售指南:

依据您的需求定制的零售指南,助您发掘新市场或为您的设计及市场团队启发灵感。

趋势学院:

通过为期1至5天的工作坊,深入了解全球趋势如何用于本地品牌,以及市场如何过滤,以打造商业可行产品。

咨询外援:

把WGSN Mindset团队成员当成您的团队外援,他们在参与您的设计与营销流程以及执行会议时,将激发您的创意,或为您所面临的棘手问题提供解决思路。

联系我们 案例分析

我们为您答疑解惑

我们激发客户提出关键问题,并指导他们找到答案。

01

需要如何升级市场策略才能吸引95、00后的关注?

世界上成功的品牌皆以消费者为中心。通过对全球消费者行为及心态转变的早期观察,我们能够为您提供全球宏观趋势以及当地的细微差异。我们与品牌合作,进一步了解他们的核心消费者,并吸引新客户,同时支持其内部团队全面关注消费者的需求和渴望。

02

运动休闲市场中的关键品牌都有哪些?

通过对全球多个市场的深入观察,我们能够发现技术、文化、艺术以及消费者的趋势变化。我们将不同的宏观趋势相结合,从而发现新兴市场、类别以及新品牌。我们了解您现有的、新兴的,以及意想不到的竞争对手与合作伙伴。

03

目前以及未来5年的目标消费群体是谁?

通过WGSN的五年预测报告,以及当前的零售与消费者洞察数据,我们与您合作,探索您的目标消费者。

04

我想拓展巴西市场,我需要了解的关键消费者心态有哪些?

您所购买的WGSN Mindset将带您了解全球变化及本地动态。我们的全球Mindset专家来自各种不同的文化与背景,具有真正的当地内部体验。

05

如何将WGSN的前瞻视野趋势应用于我的市场?

WGSN宏观趋势带您了解您的品牌环境在未来两到五年内将如何变化。但这对您的业务意味着什么?您该如何做好应对准备,应在什么时候采用或适应这些趋势?

联系我们 案例分析

我们的工作流程

01

浏览并修改您的纲要:

切实地从您与您的挑战或愿景出发。

02

着眼未来趋势:

行业在未来2、5及10年的宏观趋势,是我们合作共事的重点。消费者、技术、文化、设计和零售方面的重大趋势变化将会改变您的竞争环境。

03

分析您的市场与环境:

放大您的目标消费者市场,带您了解新兴潜在市场,以及未来发展机遇。

04

大数据支持:

除关键趋势分析之外,我们还借助我们的零售、产品与消费者大数据为您助力。

05

专家网络过滤:

我们结合顾问的不同行业知识,发现适合您的趋势。

06

共创解决方案:

我们了解没有放之四海而皆准的方案,这就是为什么我们要与您一起开发新策略、产品与创新解决方案。

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我们的团队

我们是书虫。我们是文化弄潮儿。我们是您的顾客。我们是全球公民。我们在世界各地飞来飞去。我们来自苏格兰、美国、澳大利亚、新西兰、法国、印度、西班牙、哥伦比亚。重要的是,作为您的外援,我们是您在14个国家的眼睛和耳朵。

专家团队

Greer Hughes

Consultant Director, EMEA, Mindset

Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.

Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.

A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.

Helen Sac

Consultant Director, APAC, Mindset

As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.

Based in Australia, Helen has lived and worked in the UK, Europe and Asia, developing a unique global perspective across continents and cultures. A seasoned speaker, she has presented at fashion weeks, industry events, conferences and trade shows around the world.

Filled with curiosity and a sense of adventure, Helen is currently obsessed with #slowcraft and adventures with four-legged friends

Amiyra Perkins

Consultant Director, North America, Mindset

Amiyra specialises in creative, design-led solutions. By analysing cultural influences, she helps brands connect the dots between consumer behaviors and product expectations.

Hailing from a background in design, textiles and trend, Amiyra focuses on elevating product design through qualitative insights and opportunities for commercial appeal.

With 10 years experience working with brands such as The Gap, Adobe, Facebook and Pinterest, Amiyra inspires clients to cultivate new forms of creative expression by helping them distill macro influences and translate them into innovative products, campaigns and services.

Amiyra can usually be found painting, wood working, baking, or exploring nature in Southern California.

Kim Mannino

Trend Director, Mindset

Kim delivers trends through a bespoke lens, providing 30 years of forecasting experience while imparting a wealth of knowledge when communicating concepts to clients.

A graduate of London College of Fashion in fashion design and production, Kim worked at a variety of forecasting companies before joining WGSN 8 years ago. She has consulted with all design markets and at all levels, from top designers, fibre and fabric manufacturers, retailers and e-tailers, to hypermarkets and supermarkets. She has also lectured on many degree courses.

Kim always has a creative project on the go, from upholstery and decorating, to sewing and knitting.

Jennifer Edwards

Consultant Director, NA, Mindset

Jennifer provides strategic solutions rooted in the cross section of insights, innovation and behavior. With a mix of quantitative, qualitative and design-thinking expertise, she has devoted her career to understanding what drives consumer behavior.

Prior to joining WGSN, Jennifer consulted Fortune 500 companies, pairing bio-sensory measurements with qualitative interviews to garner an understanding of consumers' reactions to product concepts and marketing. She also designed and led L’Oréal’s research and innovation sprints, driving a culture of creativity and curiosity to bring successful disruptive products to market.

When not consulting, Jennifer goes by her moniker “Jenn the Creative” as a wardrobe stylist.

Luiz Arruda

Head of Mindset, LATAM

Luiz leads a resourceful and focused team to deliver innovative yet assertive solutions. He makes sharp strategic thinking come to life and his public speaking experience engages and encourages audiences to work hard in order to make that happen too.

For the past 15 years, Luiz has helped clients to build powerful brand narratives and develop successful business initiatives in advertising agencies, branding consultancies and global consumer goods companies. He previously worked at DAVID The Agency, Ogilvy & Mather and The Coca-Cola Company.

Luiz is an aspiring illustrator and he is passionate about contemporary art.

Ashley Krupnik

Consultant Director, EMEA, Mindset

Every business has unique challenges, which is why Ashley is driven to deliver bespoke solutions rooted in the relationship between insights, creativity and behaviour.

Ashley's background in digital and brand strategy informs her consulting approach, with a specialism in beauty, B2C and lifestyle brands. Inspired by market and consumer nuances, she applies future forecasting methodologies to develop business and brand strategies with actionable, measurable outputs.

Ashley is passionate about innovation in the digital space and was named one of the Top 50 digital experts in the UK on The Drum’s 2018 list.

Maria Eugenia Errobidarte

Senior Consultant, EMEA Mindset

María Eugenia serves brands identifying whitespace opportunities through her methodical analysis of market insights. Co-leading the team of trend researchers across EMEA, she focuses on filtering the key drivers of change by building strong relationships with her clients, which enable them to foster long-term opportunities and success.

An experienced public speaker, María Eugenia has presented at large corporate events and trade shows, such as MICAM Milano. She has also consulted for businesses across fashion, beauty and interiors.

Coming from Argentine and Spanish roots, María Eugenia is a true foodie and cannot resist a fried empanada criolla or crispy paella Valenciana.

我们的全球策略

我们在全球的关键地区设有14个办事处,在纽约、伦敦和香港共设有4个全球中心,每年访问95个国家。您和您的客户、您意料之中或之外的竞争对手身在何处,我们便在何处。

巴塞罗那 开普敦 科隆 香港 伊斯坦堡 伦敦 洛杉矶 墨尔本 纽约 巴黎 圣保罗 上海 新加坡 维罗纳
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