WGSN na mídia

An Expert Predicts How We Will Live and Shop in 2030

November 9, 2016

At Futures Conference: The Vision 2030 attendees include CEOs, retailers, designers and other major players in the fashion ecosystem.

Colombo to Open Intex South Asia

November 1, 2016

For the very first time in Sri Lanka, Intex South Asia along with WGSN – the world’s premier trend forecasting and analytics firm – is organising an exclusive presentation for...

Jersey Girl: Liv Tyler Takes Belstaff Beyond Leather

October 28, 2016

Petah Marian, senior editor of retail intelligence at trend forecaster WGSN says: “It got tired. Consumers were getting a cheaper version of a celebrity’s wardrobe, but the products were overexposed...

Savile Row Tailor Makes House Calls in Philadelphia

October 19, 2016

“Here is where we started to see classic artisan crafts starting to figure out ways to survive and flourish into the next century,” said Volker Ketteniss, London menswear director of...

The Apprentice – Advertising for Jeans

October 14, 2016

Dio Kurazawa, WGSN’s Denim Director takes part in a panel of leading industry experts on the second episode of Season 12 of the Apprentice.

Data analytics is on trend with fashion houses

October 5, 2016

These kinds of insights are what WGSN, a fashion trend forecaster, provides to clients through its Instock service, which tracks the clicks of online shoppers as they browse and buy...

The Trend Forecast

October 2, 2016

There are other companies that do trend forecasting, but WGSN is one of the biggest and most influential. It has been around for almost two decades and serves thousands of clients...

How Can the Retail Industry Survive Millennials?

September 26, 2016

To decipher these new currents within retail, we turned to Erica Ng of global trend forecasting agency WGSN to identify the biggest trends and their most out-of-the-box solutions in the industry, as...

Modern media: how leadership in the industry has changed

As the unrivalled trend authority for the creative industries, WGSN has grown from strength to strength, fixing itself as a highly influential resource. With a career that spans over 14 years...

WGSN and Technopak to Further Increase Local Content to Serve the South Asian Market

September 23, 2016

WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world is excited to dive further into the South Asian with increased...

Luxury brands target the e-commerce space to woo customers

September 19, 2016

For traditional luxury brands that have long been trading as exclusive and prestigious, that’s a scary territory to venture into,” posited Erica Ng, senior editor of retail intelligence (Asia-Pacific) at...

They May Be Ugly, But Cargo Shorts Are Still King

September 19, 2016

Cargo shorts made up a whopping 15 percent of all new shorts styles that hit online retailers over the summer months this year, according to new data from trend forecasting firm...

Under Armour Bets on High-End Clothing Line

September 16, 2016

To succeed among the fashion-set, Under Armour will have to get beyond its sports-brand reputation, said Clare Varga, active director at trend forecaster WGSN. “Under Armour’s success has been built...

6 Fashion Week Trends You Can Pull Off in the Office

September 15, 2016

The color “can be just barely there, or else it can be quite bright,” notes Lizzy Bowring, head of catwalks at WGSN, a trend forecasting firm. Pops of pink were...

Under Armour Bets on High-End Clothing Line

September 14, 2016

To succeed among the fashion-set, Under Armour will have to get beyond its sports-brand reputation, said Clare Varga, active director at trend forecaster WGSN. “Under Armour’s success has been built...

Crop tops take center stage in New York

September 12, 2016

It’s official: The crop top is quickly becoming a wardrobe staple for young American women— thanks to the influence of athleticwear, a resurgence of ’90s style and a more widespread adoption...

The rise of power pink

September 8, 2016

So where did this resurgence of the putty shade come from? WGSN’s Director of Colour & Womenswear, Jane Boddy, first spied pink as a colour to look out for way...

Meet Sarah Owen, Trend Forecaster + Senior Editor at WGSN

September 8, 2016

As the Senior Editor of Digital Media and Marketing at WGSN, Sarah Owen has spent her career examining trends in pop culture and translating them into the forecasting direction for...

NY Fashion Week adapts to changing designer needs, business models

September 6, 2016

“I think we are going to see a lot more seasonless merchandise; in other words it is going to be more about layering,” said Lizzy Bowring, head of the catwalks...

NYFW: The Pressure Is On

September 6, 2016

Where there is growth is in activewear, which brings us back to the classic Americana theme. Hilfiger’s carnival will be accompanied by the launch of the Tommy x Gigi [Hadid]...