WGSN na mídia
WHY TENNIS IS WINNING OVER FASHION IN 2018
August 23, 2018
From collaborations and new launches to on-court fashion statements, the sport is having a very stylish year.
These Will Be the 5 Biggest Trends of FW18, According to Trend Forecasters
August 22, 2018
Our guide to the key fashion trends for the autumn/winter 2018 season, from cowboy steez to maximalism.
The Latest ‘Dropcast’ Discusses If Supreme Is Still a Skate Brand
August 16, 2018
Do you still consider Supreme a skate brand? Listen to the latest episode of The Dropcast.
Style Profile: Hannari Slabbert
July 30, 2018
Businesswoman. Go-Getter. Travel Enthusiast.
The bright side: why women fell out of love with black
July 26, 2018
For decades it has been synonymous with timeless chic – but now joyful, attention-grabbing colours are pushing it out of the wardrobe
Kate Spade was completely detached from her namesake brand at the time of her death, but nostalgic shoppers have flocked to its stores. Here’s what the brand’s future could be.
June 12, 2018
Soon after news broke last week of Kate Spade’s death by suicide, several fans began posting messages on social media to celebrate her work in fashion, sharing memories of the first time they bought...
More ‘foodies’ than ‘fashionistas’: the priorities of Generation Z
June 14, 2018
This demographic group, which will reach 2 billion people in the coming years, allocates 24% of its budget to food compared to 20% in clothes.
How The Rainbow Flag Found Its Way Onto The Catwalk
June 1, 2018
It’s 40 years since the LGBTQ+ flag was first raised and – whether intended as a social or sartorial statement – the catwalks have been awash with rainbows. In time...
WGSN on BBC
May 24, 2018
How does the global fashion industry worth more than a trillion dollars a year meet the disruption and upheaval that technological and social change now pose?
The future is Neo Mint
May 15, 2018
Almost like being at the hospital, just a bit cooler – for the renowned trend institute WGSN, the color Neo Mint is the most important color for the year 2020....
There’s space for a British ‘hard luxury’ brand, Burberry can fill that: WGSN Instock
May 16, 2018
Nivindya Sharma, director of retail strategy and insights at WGSN Instock, speaks about the U.K. luxury label’s business strategy.
“Neo mint” will be the colour of 2020 says forecaster WGSN
May 11, 2018
Trend forecasting service WGSN has revealed that a pastel shade of green, coined “neo mint”, will dominate the worlds of fashion and interiors in 2020.
You’ll Be Seeing This Color Everywhere in 2020, According to Trend Forecasters
May 4, 2018
Color trends come and go. That’s what trends are, a change in the general direction of an idea or concept. In fashion, trends inform everything; they reflect what consumers are buying, what designers...
What is “upcycling”, the so-called miracle that will save fashion?
April 13, 2018
In the 90s, Martin Margiela gave it a shot but it is now, at the limit, when designers start to take seriously this way of creating collections re-using garments and...
Today’s Chic Look? ‘Upcycled’ Clothes
April 14, 2018
Many designers are ‘upcycling’—putting luxury spins on second-hand clothing, repurposing them under the mantle of sustainability to appeal to socially conscious customers.
The It dress that shows how to promote brands and influence people
March 30, 2018
£145 green dress epitomizes how social-media influencers remain useful marketing tools
SXSW future trends report: the end of seasons and smartphones
March 29, 2018
At SXSW, WGSN predicted the end of seasons. Driven by our frequency to travel, rather than the weather, brands need to forget SS/AW and design items that will adapt to...
4 Rules for Keeping the Staff (You Want) on Staff
February 21, 2018
Employee retention is keeping CEOs the world over awake at night, but it’s not that hard to sleep a little easier.
Have We Reached Peak ‘Merch’?
August 27, 2017
“Merch fashion lines for artists will certainly carry and evolve,” says Sara Maggioni, director of retail and buying at the trend forecasting firm WGSN. “There’s too much money in it...
The kidswear market grows up
January 31, 2018
“There are three movements,” explains Erin Rechner, senior kidswear editor at trend forecaster WGSN. “The growth in millennial parents; families having more disposable income because parents are having kids later;...