WGSN na mídia

WGSN on BBC

May 24, 2018

How does the global fashion industry worth more than a trillion dollars a year meet the disruption and upheaval that technological and social change now pose?

What is “upcycling”, the so-called miracle that will save fashion?

April 13, 2018

In the 90s, Martin Margiela gave it a shot but it is now, at the limit, when designers start to take seriously this way of creating collections re-using garments and...

Today’s Chic Look? ‘Upcycled’ Clothes

April 14, 2018

Many designers are ‘upcycling’—putting luxury spins on second-hand clothing, repurposing them under the mantle of sustainability to appeal to socially conscious customers.

The It dress that shows how to promote brands and influence people

March 30, 2018

£145 green dress epitomizes how social-media influencers remain useful marketing tools

SXSW future trends report: the end of seasons and smartphones

March 29, 2018

At SXSW, WGSN predicted the end of seasons. Driven by our frequency to travel, rather than the weather, brands need to forget SS/AW and design items that will adapt to...

4 Rules for Keeping the Staff (You Want) on Staff

February 21, 2018

Employee retention is keeping CEOs the world over awake at night, but it’s not that hard to sleep a little easier.

Have We Reached Peak ‘Merch’?

August 27, 2017

“Merch fashion lines for artists will certainly carry and evolve,” says Sara Maggioni, director of retail and buying at the trend forecasting firm WGSN. “There’s too much money in it...

The kidswear market grows up

January 31, 2018

“There are three movements,” explains Erin Rechner, senior kidswear editor at trend forecaster WGSN. “The growth in millennial parents; families having more disposable income because parents are having kids later;...

Inflation tracker: Will you feel the pinch this Christmas?

December 12, 2017

Prices have gone up 11.5% in the UK online clothing, shoes and accessories market from November 2016 to November 2017 on a like-for-like retailer basis, says data analytics platform WGSN...

Futureproof, Gene editing and the rise of the home DNA test

October 5, 2017

Clare Varga, WGSN Director of Active, talks about the rise of the at home DNA test.

How the £45 polyester M&S frock became Britain’s favourite dress

October 2, 2017

‘It’s about scarcity. If no one can get it, more people want it. It’s a strategy we see more and more.’ says Francesca Muston from WGSN

‘Data is the what, people are the why’: How AI is changing trend forecasting

September 20, 2017

Carla Buzasi — global chief content officer at WGSN, one of the largest fashion trend forecasting companies in the world — said the role of the forecaster will not become...

Fashion websites lead £9bn exports bonanza with Asos set to eclipse Marks & Spencer in market value

September 18, 2017

Carla Buzasi, of trend forecasting business WGSN, said online fashion retailers had been so successful because of their ‘laser focus on ensuring they respond to what their target audience want...

‘No more panic’: Fashion week gets over its midlife crisis

September 18, 2017

“The fashion show hasn’t changed. It’s just introducing a season or a collection to the world. But then social media comes into play,” said Cassandra Napoli, assistant editor at WGSN....

Will Princess Diana Be a Big Fashion Month Influence?

September 1, 2017

“Diana left behind a legacy that will pass through and survive the portals of time. She was the most photographed woman in the world and will be remembered not just...

New Look’s Online Presence Is a Boost Amid Challenging Market

August 24, 2017

After a sluggish performance for many fashion apparel and accessories retailers, brands such as New Look might be able to thrive by maximizing a strong digital presence, according to results from WGSN’s...

Modern Masculinity: Where Are We Going?

August 24, 2017

What does it mean to be masculine? Notions of masculinity are instilled upon us before we are even ready to leave the womb: our blue baby-grows are emblazoned with “Daddy’s...

Chunky Sneakers Aren’t Going Anywhere, Here’s Why

August 16, 2017

“When mainstream publications like GQ start reporting on a trend, the cause has already taken root.” says Brian M. Trunzo, Senior Menswear Editor at WGSN. “I think we are just starting to...

The Fashion Influencer Has Found A New Gig

August 9, 2017

There may be another reason for this shift, and that’s the new generation of consumers and their habits. “This ties into the wider shift in Millennials opting for experiences over...

90% Customer Approaches Are Based On Emotions And Not On Intellect

July 27, 2017

Lisa White, Head of Lifestyle & Interiors at WGSN (Worid’s Global Style Network Ltd) shares her experience on trends that are driving this industry globally and how clients are engaging...